To comprise its current five-man SuperTeam, Collins and Repole got their product in the hands of about 200 athletes.

FORBES: BodyArmor SuperDrink up to Five Athlete Endorser-Investors

Michael Repole, the 43-year-old cofounder of vitaminwater , started his own stable in 2005 and produced Stay Thirsty, a runner-up in the 2011 Belmont.

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Repole said his young SuperTeam all investors are 25 or younger will be able to help draw in a younger demographic in the beverage market and help younger consumers to be more nutrition-conscious.

FORBES: BodyArmor SuperDrink up to Five Athlete Endorser-Investors