The aim is to represent the “fun, optimistic and youthful” spirit of Pepsi, says the firm.

公司称，这样做的目的在于体现“有趣，乐观，青春”的百事精神。

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Stories can also aid hiring, says John Berisford, head of human resources at Pepsi Beverages.

百事饮料公司(Pepsi Beverages)人力资源主管约翰·贝里斯福德表示，讲故事同样有助于招聘员工。

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This answer that says I just undercut Pepsi, that's true provided that Pepsi hasn't gone above the monopoly price.

比百事定价低点的答案,只有在百事没有高于,垄断价格时才是正确的

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Pepsi says it will spend 60% more on online ads in 2010 than it did this year.

WSJ: Pepsi's Drinks Will Sit Out the Super Bowl

It will be relying largely on Web ads and public relations to market its Pepsi brand because, it says, that's the best way to reach younger audiences Pepsi's primary target and to keep consumers involved with its brand.

WSJ: Pepsi's Drinks Will Sit Out the Super Bowl

"Both Coke and Pepsi try to do business as ethically as possible, but when you have local partners who are not subject to the same governance and scrutiny as in the U.S., then sometimes local behaviors take place, " says one former Pepsi executive who worked in Latin America.

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