Keri, who signed a deal to write the book in 2008 shortly after the Rays stunningly reached the World Series, remains incredulous to this day at the drastic frugality under Naimoli.
Original owner Vince Naimoli came from the world of finance too, but his fortune was built as a turnaround specialist, taking over struggling companies, streamlining operations, stripping out costs and then cashing out at a tidy profit.