"Most of our people are out-of-towners, " says Atul Kelkar, a manager of Smiles, a Bombay model-training agency.

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Having gone to the trouble of commissioning a detailed report on how to do this from Vijay Kelkar, one of his senior advisers, the finance minister, Jaswant Singh, praised the result and then ignored it in its entirety.

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"There is a need now for scientists to probe into them and find out how they will be affecting us - but one of the problems is that these models are sometimes converted into scary stories which is something we shouldn't fall for, " Dr Kelkar says.

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