Measure for keywords, costs and click-through rates for every click, Mr. Kaushik said.

“为每一次点击考量关键字，代价及转化率”，Kaushik说。

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One of the cool things about mobile is how local it is to target consumers, Mr. Kaushik said.

对于移动很酷的一件事是可以非常本地化的定位到消费者。

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One example of a company using efficient QR codes is California Giant Berry Farms, per Mr. Kaushik.

有效使用QR码的一个例子是加州巴里大农场，Kaushik补充。

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"Today we can compete with the global majors, " says managing director Vimal Kaushik, a 38-year Punj veteran.

FORBES: Magazine Article

"Over this period, we roughly had 450 physicians who graduated from the All-India Institute of Medical Sciences, " Kaushik says.

NPR: Doctor Outlines West's Role in India's 'Brain Drain'

In 50 years, Kaushik says, only one of those doctor-emigrants went back to India and he returned to America a year later.

NPR: Doctor Outlines West's Role in India's 'Brain Drain'