Mr. Hadrick's video went viral on YouTube at least among fellow cattlemen, who bombarded Yellow Tail with protest emails.

WSJ: Beef Industry Carves a Course

At the Denver training, South Dakota rancher Troy Hadrick one of the first MBA graduates told students about one of his recent triumphs.

WSJ: Beef Industry Carves a Course

Mr. Hadrick, outraged, set a video camera on a fence post and filmed himself dumping a bottle of Yellow Tail onto his snowy pasture while blasting the donations as an affront to ranching families.

WSJ: Beef Industry Carves a Course