Connerty finds radio too expensive.

Connerty发现广播广告贵得离谱。

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Connerty writes the copy for TV and print ads after interviewing dieters.

在采访完减肥者之后Connerty撰写广告语和平面广告。

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From that Connerty learned that 90% lose weight, on average 1.5 to 2 pounds a week.

FORBES: The 200 Best Small Companies

Once the copy is done, Connerty looks to buy leftover advertising inventory on the cheap.

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Connerty calculates that a Marino ad yields a 20% better response than one with an anonymous guy.

FORBES: The 200 Best Small Companies