He attended Pomona College, then studied art at the Otis art Institute and illustration under Pruett Carter at Chouinard.

他在波莫纳学院学习，然后在奥蒂斯艺术研究所和普鲁厄特·卡特下的从事艺术工作。

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In business, Mr Chouinard, the founder of Patagonia, an outdoor-clothing firm, says he believes that well-treated employees perform better.

乔伊·纳德是巴塔哥尼亚户外用品公司的创始人，其经商理念是：善待员工可提升其业绩。

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Mr Chouinard argues that making a firm's social mission explicit in its legal structure makes it harder for a new boss or owner to abandon it.

乔伊·纳德认为，将企业的社会目标在其法律构架中载明之后，该企业的新老板或新所有人就会难以放弃这一目标。

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For Chouinard, the value of this is less about the present than the future.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru

But Chouinard argues this is merely a tithe he refers to it as an Earth tax.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru

At 73, Chouinard is a short, thick fireplug of a man who still looks barely 60.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru