Mrs Bullivant said: 'the cartoon was very graphic. My daughter was frightened and children have unfortunately been copying what they have seen.

Bullivant女士说：这个卡通片非常的逼真形象，我女儿被吓坏了，孩子们会不幸的模仿他们所看到的一切。

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Mr Bullivant says the scheme has been a huge success in encouraging responsible "free range toileting".

BBC: Lav in a cold climate: 'Free range toileting' etiquette

Roger Bullivant, which has it's headquarters in Drakelow, is set to cut up to 95 jobs.

BBC: UK jobs tracker

Ranger Nic Bullivant said snow-holing had traditionally been a life-saving skill learned by mountain guides, rescue teams, walkers and military personnel to protect themselves in bad weather.

BBC: Lav in a cold climate: 'Free range toileting' etiquette