The PGA Tour's business model is unusual, cunning and largely the brainchild of Deane Beman, who headed the organisation from 1974 until 1994.

非比寻常且精打细算的美巡赛商业模式，在很大程度上是迪恩•碧曼(Deane Beman)的创意使然。迪恩在1974年到1994年执掌该项赛事。

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In 1978 Mr Beman encouraged all PGA Tour events to incorporate as charities, and to return all net proceeds from tournaments to the communities that hosted them.

1978年，他鼓励美巡赛的各项比赛，像慈善机构那样走企业化路线，并将赛事收益回报给承办赛事的当地社区。

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James Beman, the couple's grandson and financial adviser, says the spending hasn't put his grandparents at risk financially.

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The PLAYERS, which started in 1974, was the brainchild of then-Tour commissioner Deane Beman, who thought the Tour needed its own championship.

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Douglas Beman, 30, of Greenburgh, was thinking of Sandy and the long gas lines that followed it as he filled his Tahoe and a 5-gallon gas can at a Mobil station.

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