“Money is very abstract to kids, and you have to make it concrete, ” said Ms. Beacham.

“钱这个概念对于孩子们来说太抽象了，作为父母，你必须让它变得鲜活起来，。” 比切姆女士说。

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"Don't say that things are OK when they're not, " says Susan Beacham, founder and CEO of Money Savvy Generation, which creates products to encourage saving.

财务教育机构“善于理财的一代”的创始人也是首席执行官苏珊比彻姆说“当你的财务状况不好的时候不要说事情还好。

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“A lot of parents just try to take care of it for them,” Ms. Beacham said, simply making arrangements without consulting the children or explaining the decisions.

“许多父母都只是替孩子处理钱的问题，”比切姆女士说，“他们在做各种各样的安排时从来都不去征求孩子们的意见或者向他们做出解释。”

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Andrea Beacham, from Ilfracombe Town Council, said the council was pleased the rebranding had sparked so much national interest.

BBC: Ilfracombe logo

When they arrived at about 01:40 GMT on 4 December, Mr O'Leary told Mr Beacham that he would "kick your face in".

BBC: Norfolk

Mr Beacham, who ran a social club in Thetford and was "widely liked and respected", suffered a heart attack and never regained consciousness.

BBC: Norfolk