Audelo, who attests to spending most of her day online using various forms of social media, is among a new breed of entrepreneurs who have become online friends with her customers.

FORBES: Social Media Is Fashion's Newest Muse

One Sense of Fashion merchant, Francesca Audelo, who started a line of vintage- inspired hair accessories called FancyThat in Los Angeles, regularly polls her customers on everything from feather colors to favorite styles.

FORBES: Social Media Is Fashion's Newest Muse