In late August, Mr. Eishen told Mr. Alverson that his bank wouldn't be coming to Athens.

WSJ: After Years of Growth, Banks Are Pruning Their Branches

Mr. Alverson, the village president, and other residents sent letters to 20 banks, inviting them to come to town and offering free office space for a year.

WSJ: After Years of Growth, Banks Are Pruning Their Branches

"We have a doctor, a vet, a grocery store, a place where you can get your hair cut and a place where you can get your car fixed, " says Mr. Alverson.

WSJ: After Years of Growth, Banks Are Pruning Their Branches