The Colts retook the lead 17-16 on a touchdown from running back Joseph Addai, before the Saints went ahead for good on a 2-yard touchdown pass to Jeremy Shockey.

VOA: standard.2010.02.08

Mr. Shockey said early data suggest Facebook ads using the targeting methods are comparable to Google Inc.

WSJ: Buy Signal: Facebook Widens Data Targeting

"Facebook was a black box" but "now we can deliver targeted communications, " said Neiman Marcus's vice president of digital marketing Aaron Shockey.

WSJ: Buy Signal: Facebook Widens Data Targeting