Interest in Wi-Fi, WiMax, Bluetooth and related skills is also growing, says Koeppel, "particularly as cities look to WiMax as a feature to attract businesses."

对Wi - Fi, WiMax，蓝牙和相关的技能的关注也在不断增长，Koeppel说，“尤其就像各个城市指望着把WiMax作为特色产业招商引资一样”。

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"They're trying to send a message to the consumer directly, without it being filtered by the media, " says Peter Koeppel, president of media consultancy Koeppel Direct, of Wal-Mart's attempts to spruce up its image.

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