Add in obscure designers from around the world coupled with classic Danish designers such as like Finn Juhl, to create a personal, informational online shopping experience.
But hopes of upsetting the Danes were dealt a blow when Anthony Clark and Gabby White were convincingly beaten 21-7 21-12 by Thomas Laybourn and Kamilla Juhl in the opening match of the tie.
"Their design and technology was better suited for our wind resources in the U.S. Midwest and 10% more efficient than that of competing providers, " says DanMar's founder, Dan Juhl, who has followed up with repeat orders.