DOUG HEINTZMAN: We've had past world champions that IBM has gone and employed in our Zurich research laboratory and are now working on some of the leading edge materials in science and physics.

道格·海兹曼：ibm聘用了前世界冠军在苏黎世研究工作实验室上班，现在他们在做一些尖端的科学和物理工作。

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Contest spokesman Doug Heintzman says the world champions receive prizes and scholarships.

VOA: special.2010.03.11

Heintzman believes that as more Canadian companies come to understand the values they share with their communities, acting in accordance with those values will increasingly move from targeted initiatives to common practice.

FORBES: The Impact of Values and Culture on CSR