The Aroma Company, which Mr Harrop founded, has put the smell of coconut into the shops of Thompson, a British travel agent.

哈洛浦创建的Aroma[font=宋体]（“[font=宋体]芳香”[font=宋体]之意）公司就把椰子味引入到英国的汤姆森旅行社里。

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Simon Harrop, chief executive of BRAND sense agency, reckons the power of scents comes from their close association with emotion and memory.

品牌感觉代理首席执行官西蒙•哈罗珀断言气味的威力来自于他们与情绪和记忆紧密相连。

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But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.

不过，烘烤面包带来的芳香气味通常也会产生刺激，一家英国专业从事多感官销售的公司——BRAND感官代理首席执行官Simon Harrop表示。

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Andrew Harrop, head of policy for Age Concern and Help the Aged, said he welcomed the commitment to free care.

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Fabian Society general secretary Andrew Harrop said there was "an unanswerable case for an immediate stimulus package followed by long-term fiscal discipline".

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Since scents are shown to evoke particular feelings like lavender does with relaxation emotions always are at play when it comes to establishing brand preference, Harrop says.

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