DiSalle said buyer consideration and opinion of Buick has doubled since 2011 among the 25, 000 attendees to the annual Buick Discovery Tour at food and wine festivals around the country.
DiSalle, speaking at a press event in suburban Detroit, added the average age of buyers across Buick fell by 7 years in the last 5 years, from 64 years old in 2007 to 57 in 2012.