上世纪末，信诚人寿和它的竞争对手中英人寿都在寻找新的市场，但是有不同的方向：信诚瞄准亚洲市场，而中英则进入欧洲大陆。
Prudential and its rival Aviva, both on the lookout for new markets at the end of the last century, decided on different tacks: Pru went into Asia, and Aviva into continental Europe.
信诚工业是一间家族管理的企业集团，其重心偏向化学品和能源行业，是印度次大陆市值最高的公司，但它只有法国道达尔公司三分之一大。
Reliance Industries, a family-run conglomerate with a skew towards chemicals and energy that is the subcontinent's most valuable firm, is only a third as big as Total of France.
信诚公司象个优秀的推销员，横跨欧洲大陆，希望把这些新的中产阶层的志向和机遇变成英镑。
The man from the Pru will bestride the continent like a colossal salesman, hoping to convert the aspirations and fears of these new middle classes into sterling.
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