迪尼是一名门将，现在效力于德比郡足球俱乐部。
“社会证明的原则是如此的普遍，以至于我们甚至都没有意识到它的存在。”恰尔迪尼说。
"The principle of social proof is so pervasive that we don't even recognise it," says Cialdini.
“社会规范是原始的、基本的。”《影响力：说服的心理学》的作者罗伯特·恰尔迪尼博士说。
"Social norms are primitive and elemental," says Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion.
亚利桑那州立大学心理学教授恰尔迪尼说，企业没有获得本应的成功的一个原因是，创新始于招聘。
Cialdini, Professor of Psychology at Arizona State University, one reason that companies don't succeed as often as they should is that innovation starts with recruitment.
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