广告在夏兰泽的时代是直截了当的：广告公司想出一个好的广告创意，之后选择合适的出版安排或播出时间档来抓住观众的注意力。
Advertising was a straightforward business: agencies had to devise a good idea for an AD and then choose the right publication or broadcast slot in order to catch consumers' attention.
“世界上只有2%的女人认为自己很美，”夏兰泽女士说。
"Only 2% of women in the world think they are beautiful," says Mrs Lazarus.
应对互联网的兴起和其他新媒体的出现，夏兰泽女士决定将奥美以往分散在全球各分部的创意部门整合到一起。
In response to the rise of the Internet and other new media, Mrs Lazarus decided to bring together previously separate creative departments in many Ogilvy offices across the world.
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