今年5月，博柏利宣布将在时装秀中撤出毛草，并重新审视它其他的商业用途。

In May this year, Burberry announced it was taking fur out of its catwalk shows and reviewing its use elsewhere in the business.

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2016年9月，博柏利转向了“即看即买”的时装秀形式。

In September 2016, Burberry switched to a "see now, buy now" catwalk show format.

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博柏利改变了营销策略，让消费者在时装秀上一看到产品就能买到，但结果并没有预期的那么有效。

Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected.

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