为了达到这个目的，我们可以先拿掉与愿景实质上不想干的东西，即时它是发布商品或者保护差异的最小特性集的一部分。

To do that we can strip out everything that isn't essential to the vision, even if it's part of the minimum feature set needed to deliver a commodity or protect the differentiator.

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必须先针对员工设置目标和愿景，建立衡量绩效的标准，然后再就其业绩进行评估。

Before you can evaluate your employees on their performance, you have to set goals and expectations with them and develop standards that you'll use to measure their performance.

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要做方向选择，高层主管首先必须先构想出一个可行并令人期许的未来组织架构。 这个构想，我们可以称为是一个愿景，也可以是一个模糊的梦想或精确的目标，或是一个使命陈述。

To choose a direction, an executive must first have developed a mental image of the possible and desirable future state of the organisation.

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