他的计划是出售登月视频的独家直播权，还有赞助权，赞助公司可以把他们的标志印在登陆车上。

He envisions selling exclusive broadcast rights for video from the Moon, as well as sponsorships, a la Nascar, for companies to put their logos on the lander.

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“那么，咱们那位朋友的传票就还不如印它的那张纸值钱呢，”本多拉德说，“房东有优先权。”

Then our friends writ is not worth the paper its printed on, Ben dollard said. The landlord has the prior claim.

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如果你的项目是饲养一群小水龟，回报可以包括和小水龟的合影，赠与小水龟印在纸上的足迹，出资较高的人，还会拥有水龟的命名权。

If your project is to breed a bunch of baby terrapins, your rewards could include things like photos of the terrapins, footprints on paper and, for higher donations, maybe even naming rights.

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