第一章内容为营销渠道管理理论概述。
Chapter 1 introduced the theory about Marketing channel management.
营销渠道管理的主要任务是确保企业分销任务的完成。
The main mission of marketing channels management is to insure achieves the sales task.
有效的营销渠道管理是企业获得长久竞争优势的重要条件。
Efective marketing channel management is important to enterprise's long-term competitive advantages.
并由此希望本文对其他市场和其他产品的国际营销渠道管理具有一定的参考和借鉴意义。
This thesis also intends to use for reference to the management of marketing channels for the other steel products in overseas markets.
第二部分通过对快速消费品市场营销渠道的特性分析找出目前营销渠道管理中存在的主要问题。
Part of the rapid adoption of consumer marketing channels characterize management identify current marketing channels are some of the major issues.
营销渠道管理包括：产品管理、定价管理、促销管理、物流管理、渠道成员的激励和绩效评价。
Marketing channels management include, products management, pricing management, promotion management, logistic management, the motivation and evaluation of channel members.
本文主要通过对营销渠道的科学管理理论及方法进行研究，探析许继集团营销渠道管理要点及措施。
In this paper, through study on the marketing channels and methods based on scientific management theory, particularly take XJ Group as the main case.
本文将从三个层次分析美国EMC公司的营销渠道的管理方略，找到一个行之有效的营销渠道管理的整体解决方案。
This text analyze marketing management general plan of channel of Company, EMC of U. S. A. , from three level, find an effectual whole solution of management of marketing channel.
运用营销渠道管理理论和方法，在现有渠道的基础上，有针对性地对名雅家具的渠道进行了结构优化设计，功能优化设计和关系优化设计。
On the base of current marketing channels, this article puts forward the targets for channel establishment, and design the structure plan, function plan and relationship plan.
推广管理费和直销渠道的顾问费用不应超出在线营销总费用的11% - 12%。
Campaign management and direct online channel consultation fees by your interactive agency of record should not exceed 11%-12% of your overall Internet marketing budget.
虽然2010年酒店管理者才逐渐开始把社会媒体和手机营销费用添加到他们的预算之中，但他们都希望能从这些新的营销渠道中获得更高的回报。
In 2010, we see that even though social media and mobile marketing only recently made their way into the hotel budget, hoteliers are expecting good results from these new marketing channels.
接着认真分析顾客需求、产品特点、竞争格局、渠道结构、渠道政策、渠道营销组织等渠道管理问题。
After that earnestly is analyzing channel management question and so on customer demand, product characteristic, competition pattern, channel structure, channel policy, channel marketing organization.
拥有自身的分销渠道，及与之相对应的营销队伍和组织管理水平。
With their own distribution channels, and with the corresponding marketing team and organizational management level.
其次，文章介绍了营销渠道的基础理论知识和专业对讲机销售渠道的建立和管理控制。
Secondly, this article introduces the basic theoretical knowledge of marketing channel and transceiver sales channels establishment and way of control.
属于金融机构的，应当在技术合作、人员培训、管理服务或者营销渠道等方面具备一定优势。
If the other investor is a financial institution, it shall have certain advantage in technical cooperation, personnel training, management service or marketing channels, etc.
在前面论述的基础上，论文第五章提出了营销渠道模式变革的方法——整合管理。
The fifth part discusses the method for marketing channel pattern innovation, which is called integration management.
以w公司为例，就冷饮企业营销渠道的构建与有效管理进行探讨。
The article takes W company as all example and study about the designing of the marketing channels and the valid management about the cold drink business enterprises.
本文针对哆咪影视公司的特点，介绍并分析了其营销渠道的设计、管理与拓展。
This paper Duomi film and television company, introduction and marketing channels of its design, management and develop.
我国自2000年1月1日实行药品分类管理以来，药品的营销渠道模式逐步发生了变化。
Since the classified administration of medicinal drugs was introduced on January 1, 2000, the marketing channel mode of the medicines changed gradually.
营销渠道的建设与管理随之越来越受到家具企业的重视。
The furniture enterprise also pay more attention to the marketing channel's construction and management gradually.
本文接着进一步探讨了家具业营销渠道的控制管理。
So, his article has further discussed the furniture industry marketing channel's control management.
无论是市场学家还是组织理论学者以及企业管理者都非常重视营销渠道冲突。
No matter researchers on Marketing and Organization or practitioners all stress the importance of Channel Conflict Management.
规划、建设和管理好营销渠道，不仅有助于提高电信企业的竞争能力，而且还有利于电信企业更好地为广大用户和各行各业服务。
To plan, construct and manage the sales channels well is helpful to not only the competition ability of the telecom enterprises, but also their better service to all the customers.
营销渠道整合管理包括策略方面、客户关系管理方面和经销商管理方面；
The marketing channel integration management includes strategy management, customer service management and distributor management.
顾客终生价值（CLV）模型有助于企业管理者识别营销渠道中的关键顾客，从而更有效地利用有限资源。
The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.
因此，国际营销渠道的选择与管理已不仅仅起到日常的管理作用，而作为企业获得国际竞争优势的重要手段。
So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.
营销管理，经销商行为与渠道管理，广告与品牌，销售管理与人员推销等。
Marketing Management, Distributor Behavior and Channel Management, Advertising and Brand, Sales Management and Personal Selling.
由于竞争的激烈，对营销渠道的管理也日趋重要。
The management of distribution channels is becoming more and more important because of the intense competition.
由于竞争的激烈，对营销渠道的管理也日趋重要。
The management of distribution channels is becoming more and more important because of the intense competition.
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