当然，儿童向的广告中理性诉求是有限的，因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
“和谐”是当代农村多元文化选择的理性诉求。
The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
语篇的修辞性与古典修辞学理性诉求、情感诉求、品格诉求紧密相关。
The textual rhetoricity is in close relation to the logos, pathos and ethos in classical rhetoric.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
对于低价产品而言，接受理性诉求方式的低卷入被试的购买意向显著高于接受情感诉求和接受混合诉求的低卷入被试。
Low involvement subject receiving rational mixed with emotional appeal show higher purchasing intent to products with high price than those receiving emotional appeal;
从Facebook到Instagram，这种媒体将我们的注意力重新集中在视频和图像上，奖励情感诉求，而不是理性的诉求，例如“点赞”的按钮。
From Facebook to Instagram, the medium refocuses our attention on videos and images, rewarding emotional appeals—'like' buttons—over rational ones.
运用理性分析和情感诉求是社会科学研究的重要手段。
Rational analysis and the appeal for emotions are important means in social science research.
在这种体制下，对公民的体制忠诚和理性认同，有且应有怎样的诉求？
What has or ought to have a claim on our loyalty and rational consent?
它排斥艺术，过度理性的色彩在后现代社会的历史语境下显然并不符合多元文化的诉求。
It excluded art, color in the post-modern society clearly does not meet the demands of multiculturalism.
关于国家应对贫富差别的职能定位和缩小贫富差别的诉求，显示了文化理性和道德力量。
The requirement to reduce the gap between wealth and poverty has showed a kind of cultural reason and moral power.
请求权的合理性根本上决定于权利实现与保护之现实诉求，其存在具有重要意义。
The claim was established by virtue of the necessity of right realization and protection, and it is of great significance in practice.
关于公正的研究，旨在呼应当代社会对公正的诉求并求得对现实道德问题的理性解决。
The purpose of the study on justice is to reflect the society's appeal to justice and explore the solution to social moral problems.
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
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