最后通过描述燕京啤酒采取这两种模式的具体过程及相关的数据,对比分析了深度营销和协同营销的区别、联系。
Finally, we find the correlation by comparing to these two patterns through describing the processes which Yanjing beer respectively adopt the pattern and analyze relative data.
我们教他们调研,目标机构,深度访问,”海切说,他是~~~的营销学教授,“这将是个低成本高质量的方法.”
We teach them survey, focus groups, in-depth interviews, " says Hai Che, marketing professor at UC Berkeley's Haas School of Business. "That can be a high-quality but low-cost method."
自有品牌战略的出现使得零售营销的战略和战术在广度和深度上不断进行变革。
Appearance of private brand strategy causes retail marketing strategy and tactics to carry through transforming uninterrupted in span and depth.
营销目标:制造网络口碑,传播产品卖点,深度教育用户,进一步扩大品牌知名度,提升品牌形象,增强用户信任度。
Objective: to build the public network praise, publicize the product and convince the users. Furthur enhance the brand awareness and brand image for higher customer credibility.
经营战略:提升品牌价值、强化客户关系、深度拓展市场、特色专业营销。
Business strategy: to enhance brand value, strengthen customer relationships, depth and expand the market, characteristics of professional marketing.
围绕连锁经营行业,天创时代建立了跨越互联网、电视媒体、平面杂志三大媒体类型的立体化营销模式,深度影响90%以上的创业用户及企业用户。
Three-dimensional marketing model combining with Internet, TV and magazine has a great influence on more than 90% entrepreneurs and companies in chain operation industry.
围绕连锁经营行业,天创时代建立了跨越互联网、电视媒体、平面杂志三大媒体类型的立体化营销模式,深度影响90%以上的创业用户及企业用户。
Three-dimensional marketing model combining with Internet, TV and magazine has a great influence on more than 90% entrepreneurs and companies in chain operation industry.
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