本文从语言运用的角度讨论一种广告创作的方式：语言对抗。
This paper discusses contrary language, a way of advertising creation from the point of language application.
广告创意表现的元素和方法，在广告创作中发挥着举足轻重的作用。
The representation of an advertisement play an important role in its creation.
也希望本研究能为广告人的广告创作及消费者的广告欣赏提供些许有益的启示。
It is hoped that this research can enhance our understanding of intertextuality, and provide some enlightenment to advertisement creation and appreciation.
广告的功利目的使广告创作非常注重意象美与意境美的创造并使之形成自身特征。
The utilitarianism of advertising makes it a focused task to create the beauty of images and artistic conceptions in advertisements and at the same time makes the characteristics of this beauty.
利用超现实主义风格的广告创作，至今仍然是广告创意中具有效用和拓展性的语言方式。
Uses the surrealism style the advertisement creation, until now still was in the advertisement creativity has effectiveness and the development language way.
“互文性”概念的提出，为广告语言的研究提供了新的可能，也为广告创作提供了崭新视角。
The notion of intertexuality provides advertising language research with new possibilities, and advertisements creation a brand new Angle of view.
本文分析了语义双关在广告创作中的作用与特点；对语音双关在广告语创作中的审美作了辩证。
The writer of this paper makes an analysis of the functions and features of semantic puns and the aesthetic features of phonological puns in advertisements.
首先认为语言对抗贯穿广告创意、广告表现等过程之中，其次讨论语言对抗在广告创作中的作用。
It first raises the opinion that contrary language penetrates the processes such as advertising inspiration and advertising expression.
因此，很多人已经开始倡导在广告创作中应多从中国古典诗歌中吸收营养，积极弘扬民族文化传统。
Therefore many persons have begun to initiate in advertising creation, they advocate that we should absorb nutrition from classical poems, and positive traditional national culture.
你曾经为很多知名厂牌创作出成功的广告作品，你认为拍摄这组原创食物作品与广告创作最大的不同是什么？
ZEST:You have created successful advertisements for many famous brands, what are the differences of creating an advertisement and an individual food shot?
当今社会，广告作为一种竞争手段无处不在，而双关语是一种广泛运用于广告创作并深受人们喜爱的修辞格。
In modern society, advertisement's influence is universal. Pun is to add more attraction, being applied as a kind of figures of speech in advertisement and deeply loved by people.
“这无疑是我曾接手的最困难的简介之一，”创作这则广告的德意志•la公司的总裁兼广告创作总管埃里克•赫什伯格说。
"This was definitely one of the hardest briefs I've ever received," says Eric Hirshberg, President and chief creative officer of Deutsch L.A., which created the AD.
双关语是广告创作常用的技巧，它是在特定语言环境中用一种文字形式表达出一明一暗双重意义，既引人注意又能引起联想。
The puns are useful techniques which can express double meanings, both get people's attention and lead them fall into imagination in a certain language situation.
英国人保罗·柯蒂斯——即广为人知的“驼鹿”——在利兹和伦敦一带活动，并受到多家公司委托创作反向涂鸦广告。
The UK's Paul Curtis, better known as Moose, operates around Leeds and London and has been commissioned by a number of companies to make reverse graffiti advertisements.
通过广告，它又和很多创作艺术联系起来。
Through advertising, it is also related to many of the creative arts.
这则瑞士航空公司的广告在慕尼黑机场用春小麦创作而成，覆盖面积超过了100 000平方米。这些小麦随后被镰刀割掉，用亚麻籽油上了色。
Spread over 100, 000 Square metres, the Swissair advert was created at Munich Airport out of Spring Barley, which was then mowed and coloured with linseed oil.
这则瑞士航空公司的广告在慕尼黑机场用春小麦创作而成，覆盖面积超过了100 000平方米。这些小麦随后被镰刀割掉，用亚麻籽油上了色。
Spread over 100,000 Square metres, the Swissair advert was created at Munich Airport out of Spring Barley, which was then mowed and coloured with linseed oil.
创作令人惊异的平面广告是这位设计师的专长。
The designer's specialty is creating breathtaking print ads.
“因为你正在创作内容，正在编制免费的内容，社交网络要做的只是把广告放上去”，德勤研究部的保尔·李如是说。
"Because you're creating the content and you're making up the content for free, all that social networking has to do is put the ads next to it," says Paul Lee, of Deloitte Research.
他曾主动请缨，为奥巴马创作竞选广告，但奥巴马的军师大卫·阿克塞尔罗德不太配合，这让乔布斯大为恼火。
He offered to create Obama's AD campaign but became annoyed because Obama's strategist David Axelrod wasn't sufficiently deferential (HuffPo).
这则广告诞生于美国的哥伦布市，面积为400平方米，由全国保险公司创作，为一个虚构的公司“Coop' s paints”做广告宣传。
The advert, created in Columbus, U.S, which measures 400 sq metres was created by Nationwide Insurance and advertising a fictitious company called 'Coop's paints'.
英国天空广播公司也兜售其自己创作的节目，如伦敦地铁贴满了宣传一部名为Thorne的警察剧的广告。
Sky has also been touting its own shows: the London Underground is full of advertisements for “Thorne”, a police drama.
该网站的目的是说服那三个网络，当广告所赚取的钱是来自那些网站未经允许的转载，一部分的钱应该分给内容创作者。
The network aims to convince those three networks that when AD money is earned by sites that take content without permission, some of that money should be diverted to content creators.
他们的计划是，敦促这几家广告网络将出现在转载的出版商版权文章中的广告销售收入返还给内容的创作者。
They plan to push the ad networks to divert revenue from thesale of ads alongside their stories back to the creators of thatcontent.
别克的营销团队将“美国大学篮球联赛”（NCAA）作为广告阵地，并创作了一段大学篮球明星的“精彩镜头集锦”。 片中，明星们倾情参与了各种旨在帮助贫困人群的慈善活动。
The brand's marketing team chose NCAA sports as a venue for its advertising and created a "highlight reel" of collegiate stars involved in charities meant to help the needy.
别克的营销团队将“美国大学篮球联赛”（NCAA）作为广告阵地，并创作了一段大学篮球明星的“精彩镜头集锦”。 片中，明星们倾情参与了各种旨在帮助贫困人群的慈善活动。
The brand's marketing team chose NCAA sports as a venue for its advertising and created a "highlight reel" of collegiate stars involved in charities meant to help the needy.
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