电视广告传播着理想家庭的一种假象。
Television advertising propagates a false image of the ideal family.
第三章论述轿车品牌广告传播策略。
Chapter three: the strategic discussion on advertising communication of sedan brands.
创意是广告传播活动中最核心的环节。
Creativity is the core activities of advertising communication.
好处一，弥补产品广告传播后劲的不足。
Good one, connecting product advertising communication staying power shortage.
这些资料也可用于宣传单印刷、广告传播或创建网站。
The same data, however, forms the basis for the printing of flyers, advertising spreads or the creation of Websites.
广告传播要达到理想的效果必须从消费者开始，然后再回到品牌。
Advertisement communication, to achieve ideal results, must begin from consumers and then return to brands.
广告传播扩大了人类文明的成果，改变着民族间原本的文化构架。
Advertising transmission is expanding the result of civilization and changing the cultural structure among different nations.
第三，结合理论和实践，分析广告传播中道德资本的应用模式和策略。
Thirdly, it will analyze the model of moral capital application and the strategy.
相信互相补充、相互促进的广告传播，会成为未来广告传播的重要趋势。
Believe that complement each other, promote each other advertising communication, will be the future of advertising communication important trend.
提升跨文化广告传播的效果必须努力扩大和积累背景文化(体)的文化势能。
It is necessary to expand and accumulate the cultural potential energy of background culture in order to improve the effects of trans-culture advertisement dissemination.
周丽玲（1977～），女，武汉大学新闻与传播学院讲师，主要研究广告传播。
Zhou Liling (1977 ~), female, lecturer, School of Journalism &Communication, Wuhan University, majoring in advertisement.
大量对广告的分析，集中在广告传播的内容层面，而较少注意到广告的信号作用。
The great majority of analyses of advertisements concentrated on their contents, and very few on their signal function.
信息的急剧膨胀，使广告传播效果研究越来越成为广告传播过程研究中的重要课题。
Nasty play of information inflation, make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.
客户服务专员需要直接联系及沟通在传统广告传播过程中的参与运营的客户或人员。
The Client Services Executive role involves direct liaising with all stakeholders in the advertising distribution process when required.
以广告传播层面为切入点，对数字化背景下广告摄影的传播特点进行了分析与归纳。
This article analyses and sums up the advertising photography communication characteristics under digitization background from advertising communication study.
wbs营销，效果为王！让您的广告传播更精准，帮助中小型企业都能做好网络营销！
WBS marketing, effect of the king! Let the advertisement you more accurate, to help small and medium enterprises to do network marketing!
公益广告是为公众利益服务的、以推广有利于社会的公益观念为目的的广告传播活动。
The purpose of public service advertisements (PSAs) is to promote the useful concept for the public interest. It is an activity of advertising communication.
传大优浦广告传播公司几年时间，为很多机构和组织创意设计了一些宣传海报与公益广告。
Creatup a few years, for many institutions and organizations, a number of creative design posters and public service ads.
本文以跨国公司国际广告传播的“全球化思考本土化执行”策略为研究对象，共分为五章。
This paper takes the strategy of "globally thought and locally carried out" as the object of study, and altogether divides into five chapters.
语言符号是广告中最重要的载体，一定的语用策略是广告传播用语必不可少的“包装”技巧。
The sign of language is the most important carrier in advertisements, and proper pragmatic strategies are necessary in advertising.
然而与之相伴的是媒介经营者的竞争升级，广告传播环境的嘈杂，广告效果评估的难度日增。
However, upgraded competition among media operators, noisy communication environment, increased difficulties of effect evaluation and so on as side effects are coming with the flourish.
很多广告主为了推销商品，都花巨额资金投放在广告上，然而广告传播的效果却并不尽如人意。
Many advertisers are spending huge sums of money spent on the advertisements to sell products, but the effect of advertising communication is not satisfactory.
国际广告传播与国内广告传播存在很大的不同，国际广告面对的是一个趋同和差异并存的市场。
International advertisement has much difference with domestic advertisement. What international advertisement faces is a global market in witch both similar and difference coexist.
同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
第三章和第四章是本文的核心，对国际广告传播的“全球化思考本土化执行”策略进行了重点分析和探讨。
The third chapter and the forth chapter are the key of the article, witch mainly analyzes and discusses the strategy of "globally thought and locally carried out".
随着视觉文化时代的到来，广告传播及影视传播对我们的思维方式造成了很大的影响，也带给我们深深地思索。
With the appearance of vision culture, the advertisement, movie TV media have a huge impact on our way of thinking, and they also bring us deep thinking.
但是由于广告本身的功利性和广告传播者缺乏社会责任感等原因，我国广告传播中显示的更多的却是人文关怀的缺失。
However, the lack of Humanism is very common in China advertisement due to profit-chasing of advertisement itself and lack of social responsibility among advertisers.
在诸多影响公益广告传播效果的因素中，传播形式和传播效果对于公益广告的感染力和社套影响力具有着关键性的作用。
In many public service advertising campaign of the factors, forms of communication and dissemination of results of the appeal for the public service and social influence has set a crucial role.
在诸多影响公益广告传播效果的因素中，传播形式和传播效果对于公益广告的感染力和社套影响力具有着关键性的作用。
In many public service advertising campaign of the factors, forms of communication and dissemination of results of the appeal for the public service and social influence has set a crucial role.
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