在顾客驱动模式下，消费者需求驱动所有的战略性的市场营销决策。
In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions.
在此基础上，建立了自顶向下与自底向上相结合的目标市场营销决策系统。
Based on these, the objective marketing decision system is designed to aid the procedure of segmentation and objective market selection.
文章利用定性与定量相结合的方法，给出了目标市场营销决策系统的设计思想和决策过程。
This paper discusses the guideline and decision procedure of objective marketing decision system using qualitative and quantitative methods.
本课程研究了一些影响市场营销决策的基本因素，例如买方行为、竞争、定价、广告、分销和销售方式等。
The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.
然后，将此数据库提供给多个客户(包括广告商、企业等)，为其的经营决策和市场营销决策提供数据支持。
Then this database is provided to many customers (including advertising agency and enterprise) to support management decision-making and marketing decision-making.
我猜想这个市场营销决策也许不错，因为这一节目的评价可能会相当高，但问题是看这个节目的各位大妈们貌似并不是合适的消费群体呀？
I guess it may be a good marketing decision considering the ratings for the show would probably be quite high, but then again are soccer moms a good target audience?
市场营销组合的一个版本起源于1948年。James Culliton说市场营销决策应该是一个像食谱一样的东西的结果。
One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe.
为此，急需开发先进的市场营销分析工具和营销决策方法来提高企业营销管理和决策的科学化水平。
Thus, it is imperative to develop a series advanced analysis instruments of marketing and decisive methods to improve the scientific level of management and decision-making on enterprise marketing.
加强运输市场信息的研究，可以帮助铁路运输企业在客运市场营销活动中作出正确的决策。
Strengthening the study on transport market information can be helpful for railway transport enterprises to make accurate decision in their marketing activities.
在此背景下，市场营销组合决策理论在金融行业，尤其是在个人外汇买卖业务过程中具有重要作用。
Under this background , this thesis wants to find the using methods of the marketing theory for financial estate, especially, for the personal foreign exchange trading.
基于市场营销的计算机辅助新产品开发决策系统是目前研究不多的领域。
There are not many studies on computer-aided new product development decision system based on marketing.
(与营销团队)共同设计和提供的市场营销活动(例如，事件)，有效地促进向决策者美驰产品中脱颖而出。
Jointly (with marketing team) devise and deliver stand out marketing activities (e. g., events) to effectively promote Meritor products to decision makers.
顾客价值是市场营销的核心理念，这种理念应贯穿于市场营销要素决策中。
Customer value is the core idea in marketing, so it should run through the marketing factors decision-making.
可见本文的方法对电力市场营销分析具有较强的辅助决策意义。
The multivariate decision tree technique based on rough set is proved helpful in aided decision-making for electric marketing.
探讨了基于GIS的市场营销系统应用，该系统以GIS软件为平台，将与市场营销中发生大量的有关数据进行存储、管理和分析，为决策提供依据。
This paper probes into the application of marketing and selling system based on GIS, the system is based by GIS, storages, manage, and analyses the relation data in marketing for offers basis.
以某市的实际电力营销数据为例，说明了关联规则的分析方法对电力市场营销具有一定的辅助决策意义。
According to the practical example of a certain city, the association rules method is proved helpful in aided decision-making for electric marketing.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
其主要的目标也是为了借助技术实现企业领导人的科学决策、市场营销调研等等。
Its main objective is to use technology to achieve business leaders in science policy-making, marketing research, and so on.
一份书面的市场营销计划是整个酒店持续营运决策中不可缺少的基础和支柱。
A written marketing plan is the back cloth against which operational decisions are taken on an on-going basis.
营销渠道的决策与管理在市场营销组合中占有重要的地位，俗话说“得渠道者得天下”。
The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".
凯洛格商学院以市场营销和管理经济学与决策科学最为著名。
The Kellogg School of Management is famous for expertise in areas of sales and marketing, management economics, and the science of decision making.
本文探讨了市场营销群体决策支持系统中的博弈模型，构造了获取灰色信息条件下，所需成本的条件公式。
This paper discussed the game theory model in MGDSS. The cost formula of gaining grey information has been showed.
本文探讨了市场营销群体决策支持系统中的博弈模型，构造了获取灰色信息条件下，所需成本的条件公式。
This paper discussed the game theory model in MGDSS. The cost formula of gaining grey information has been showed.
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