在竞争日益激烈的今天,营销渠道已经成为取得差异化竞争优势的有力武器。
In competition fierce a today day by day, marketing channel become, make difference competition effective weapon of advantage already.
本文首先对迈克尔·波特关于一家企业难以兼容低成本与差异化竞争优势的观点提出质疑,并介绍有关学者对此持有的不同观点。
This paper, first queries to some opinion of Michael E. Porter, then refutes the argument that low cost is hard to be compatible with differentiation in theory.
有些专注于成本,寻找领域内的成本竞争优势;有些强调差异化,寻找领域内的不同。
There are cost focus seekers, who aim to obtain a local cost advantage over competition and differentiation focuser, who are looking for a local difference. [3]
也有一些业务流程,创造一个差异化的竞争优势,该组织。
There are some business processes that create a differentiation competitive advantage for the organization.
企业获得竞争优势的基本战略有成本领先战略、差异化战略和目标聚集战略。
There are cost leading strategy, diversity strategy and goal integrating strategy when enterprises want to attain basic strategy of competition adage advantage.
其战略意义在于形成品牌差异化,从而建立竞争优势。
Its strategic meaning is to form brand differentiation and then to establish competitive advantages.
差异化是培训机构获得竞争优势的有效途径。
Difference is the effective way for training organizations to obtain competition advantage.
差异化战略和成本领先战略并不是两个相互排斥的战略,二者可以被一个企业同时采用以获取竞争优势。
The strategies of differentiation and cost leadership are not mutually exclusive and can be achieved simultaneously by an enterprise to gain competitive advantage.
最后,提出了两商业集团如何选择差异化策略获得竞争优势的分析思路。
Finally, now to choose different strategies to achieve a competitive advantage was proposed for two commercial groups.
因此,我们公司如果想在市场竞争中取胜,就必须采用新的战略——产品、概念、服务等差异化,以此来获得竞争优势。
So, if our company want to win, we need to adopt the new strategy-the difference of product, concept, service and so on, to obtain the advantage of competition.
频道要想取得竞争优势,实现频道专业化、栏目品牌化和内容差异化是获得核心竞争力的关键。
Differentiating content and branding column is the hinge to obtain core competition and achieve the competitive advantage and specialized channel.
有两种基本类型的竞争优势,成本优势和差异化优势。---迈克尔波特。
There are two basic types of competitive advantage, cost advantage and differentiation advantage. ---- Michael Porter.
只有营销渠道的成功建设才能使电信企业具有差异化的竞争优势。
Only the success of the marketing channels in order to enable the construction of telecommunications companies with a differentiated competitive advantage.
因此,研究商业银行如何从总体上谋划布局,制定和实施清晰明确、符合实际的差异化竞争战略,获取竞争优势具有重要的现实指导意义。
It is of great value to study how the commercial Banks can establish a whole plan of making and carrying out specific and practical differentiation competitive strategy.
在竞争同质化非常严重的今天,通过分析目标市场寻求差异化获取竞争优势对于企业有着重要的营销意义。
Nowadays, the competitive homogeneity is more serious. It's important and significant to analyze the differences of target market, and to get competition advantages for enterprise.
以产品低成本为基础的比较优势与以产品差异化为基础的竞争优势是统一、互补的。
The comparative superiority based on the low cost of products is of compatible and mutual supplement with the competitive superiority based on differentiation of products.
我们相信竞争优势源自整个活动的体系,而活动间的整合则会实际地降低成本,或增加差异化。
We believe that competitive advantage originates from the whole system, and integration of separated section will reduce the cost or lead to the differentiation.
各个对讲机的生产企业都已发现通过以上这些单方面的竞争优势很难赢得竞争,需要通过“渠道”来能产生差异化的竞争优势。
Each transceiver enterprise has found that the solely competitive advantage is hardly to win competition. Only marketing channels can build the differential competitive advantage.
正如营销专家唐·舒尔茨教授所言,现在唯有“通路”和“传播”才能产生差异化的竞争优势。
Just as the marketing expert Professor Tang · Schultz said, the "pace" and the "communication" produce different competition advantage now.
公司经营价值链各环节差异化,保证差异化战略的实施,建立竞争优势。
Dissimilation in various links of the business value chain to ensure the implementation of the dissimilation strategy and keep advantage in competition.
竞争优势强调的差异化产品、“钻石体系”的密切配合应在长期的市场竞争中,通过发挥比较优势逐步形成。
In order to form differential products as well as close cooperation of every aspect in diamond system, we should first utilize comparative advantage in a competitive market.
中东市场适合采用差异化战略,通过差异化产品取得与竞争对手的市场竞争优势。
Entering into Middle East market is better to adopt differentiation strategy, theenterprises will obtain the marketing competitive advantages with rivals by differentiated products.
再次,在找出泉州邮政的竞争优势和外部环境的机遇与威胁的基础上,本文提出了泉州邮政的竞争战略应由成本领先战略逐步向差异化战略转变。
Third, with analysis of its competition advantage and environment, a competition strategy of Quanzhou Post is carried out which is changing from low cost to differentiation.
差异化战略无疑是突破市场竞争,建立核心竞争优势,使公司基业常青的利器之一。
Differential strategy is one of edge tolls undoubted for breaking through the besieging, enhancing the core competitive power and building to last for a successful enterprise.
差异化战略无疑是突破市场竞争,建立核心竞争优势,使公司基业常青的利器之一。
Differential strategy is one of edge tolls undoubted for breaking through the besieging, enhancing the core competitive power and building to last for a successful enterprise.
应用推荐