西奥迪尼建议,在编辑这种信息时要小心。
错误的领导方式会导致西奥迪尼所说的“队长病”,即团队成员选择逃避本应属于他们的团队责任,这是一种令人遗憾的倾向。
The wrong kind of leadership will lead to what Cialdini calls "captainitis, the regrettable tendency of team members to opt out of team responsibilities that are properly their."
西奥迪尼并不是唯一一个提倡这种策略的人。
西奥迪尼认为这种“追随领导者综合征”很危险,尤其是因为它会鼓励老板们单干。
Cialdini believes that this "follow-the-leader syndrome", is very dangerous, not least because it encourages bosses to go it alone.
西奥迪尼在圣地亚哥进行了一项研究,在研究中他把写有节能信息的衣架挂在人们的门上。
Cialdini conducted a study in San Diego in which coat hangers bearing messages about saving energy were hung on people's doors.
就拿大众的高尔夫用的车型平台来说,基于该平台的轿车的年销量为150万辆,因为大众还将该平台用作斯柯达欧雅、西雅特利昂和奥迪A3这三款轿车的生产。
Take the platform for the VW Golf, which yields sales of more than 1.5m a year because VW also uses it for the Skoda Octavia, the Seat Leon and the Audi A3.
在罗伯特西奥迪尼的书《影响力》中,他将这个描述为“请求+原因”并且证明了这种组合可以极大地提高要求被满足的可能性…
In his book Influence, Robert Cialdini describes this as a "request + reason" and proves that this combination significantly increases the likelihood that your request will be obliged.
《西奥迪勒·萨博的忏悔》描述了木匠萨博和牧师之间的恩怨与矛盾。
The Odule Sabot's Confession describes the conflict and hatred between the master carpenter—Sabot and the priest.
许多人都相信作为西奥迪尼的最畅销著作《影响力》让他成了这方面的思想大家。
Many believe that Cialdini's bestseller, Influence, made him the top mind on this subject.
许多人都相信作为西奥迪尼的最畅销著作《影响力》让他成了这方面的思想大家。
Many believe that Cialdini's bestseller, Influence, made him the top mind on this subject.
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