文化从不同层面上影响品牌命名,如价值取向、信仰、法律法规和语言因素。
Culture influences the brand name from various layers, such as core values, perceptions and beliefs, registration rules and linguistic component.
跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。
A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
品牌命名不仅是营销中的一个重要环节,同时也是语言文字应用的一个重要领域。
Brand naming is not only an important part in marketing, but also a significant field of application of language and characters.
关联度较高的品牌命名方式值得中国的服装品牌在进行副线品牌名时可作为借鉴。
The ways of these high-related brands names are worthy of learning when Chinese garment brands plan to develop a bridge brand.
第三是品牌命名,介绍品牌概念、品牌命名产业、品牌命名实践、中外品牌命名原则及对比。
Part 3, brand naming, introduces the concept of brand, brand-naming industry, and brand naming practice.
米勒创意负责:品牌命名,品牌标识,包装狗对待,(另一个神话般的人,甜点即将推出!)
Miller Creative was responsible for: brand naming, brand identity, packaging for dog treats, (another fabulous people-confection coming soon!
在2007年新西兰依维柯系列赛期间,依维柯赞助了两项赛事,分别以依维柯旗下重型卡车品牌命名。
During the 2007 Iveco Series in New Zealand, the truck manufacturer offered these two trophies.
先知命名创意的忐“合满怡”这个名称本身就带有一种亲切感和乡土气息, 品牌命名能够从心底拉近与消费者的距离。
Thee name "Grandma Yuan" itself with a kindness and agrestic breath, can from the bottom of my heart close distance with consumer.
先知命名为其子品牌命名并为康明斯做的广告设计和产品宣传,既抓住了公司的理念和产品的特性,同时还极富创意性。
Prophet do advertising design and production for cummins propaganda, which captures the company's concept and characteristics of the product, but also very creative.
作为一个大型的综合企业,明金集团这个公司起名及品牌命名的概括性和包容性非常强,能够将企业旗下的各项业务包含进来。
As a large-scale comprehensive enterprise, MEGA group, this name is very strong general and inclusive, which can cover various business enterprise' .
先知为华雅智航的服务主要有有品牌命名、标识设计、品牌中文诠释语、网站设计及制作、宣传物料设计、VI整套等全案服务。
Wevin provide services including naming, logo design, brand Chinese language interpretation, website design and production, promotional material design, VI and other full service package.
先知为笛美拉的服务内容主要包括企业及品牌命名服务、标识设计、品牌中文诠释语、店面设计、物料设计、应用设计等全套服务。
Wevin provides Deumera services include corporate and brand naming services, logo design, brand Chinese language interpretation, store design, material design, application design, full service.
YANGDESIGN顺应中国市场的包装设计趋势,为“花玄木里”面膜提供了策略研究、品牌定位、品牌命名、VI视觉设计及外包装设计。
To follow the packaging design trends in Chinese market, YANG DESIGN has provided strategy study, brand positioning, brand naming, VI design and packaging design service to Fervi Mori.
通过对已有品牌的联想命名来迅速将产品的概念和内容传达给顾客。
As the allocation to an existing brand name enables a quick transfer of the product values and contents to the client, co-branded hotels e.g.
费瑞肯.兰博基尼的儿子,同时又是意大利高端跑车品牌兰博基尼汽车的创立者--安东尼奥.兰博基尼。他设计了一系列衣服和配饰,以他的全名命名。
Son of Ferruccio Lamborghini, the fownder of Italian high-end sports car brand Automobili Lamborghini, Tonino Lamborghini designs a series of designer clothing and accessories under his full name.
二十世纪六十年代,她命名了现在流行的品牌“倩碧”。就在最近,她还担任着公司高级副总裁。
She came up with the name of its popular Clinique brand during the 1960s. Most recently, she held the title of senior corporate vice President.
他的同事的儿子HarleyProcter则将其命名为“象牙”。 到现在为止都是P&G公司销量最好的品牌之一。
Harley Procter, the son of his associate, named it “Ivory”, and it is one of Procter &Gamble’s best-selling soap brands today.
品牌不仅以其创始人路易·威登的名字命名,也继承了他追求品质、精益求精的态度。
Not only brand by its founder Louis Vuitton name naming, also inherited him to pursue the manner which the quality, strove for perfection.
北京清华大学一栋教学楼以一个著名服装品牌——真维斯命名后引起了社会的争议。
A teaching building at Beijing's Tsinghua University has ignited social debate after being named after a popular garment brand, Jeanswest.
先知命名接到这一项目之后,制定了明确的目标,那就是找到其与众不同的卖点,形成鲜明的品牌特色,打造一个独一无二的品牌名称。
Prophet received this project to develop a clear objective, that is, to find their unique selling point, the formation of the distinctive features of the brand, create a unique brand name.
在2010年春季,一个重大的翻新和重新命名推出振兴场地,并注入新的活力品牌。
In Spring 2010, a major renovation and rebrand was launched to rejuvenate the venue and reinvigorate the brand.
如何把轻时尚火锅健康绿色生活理念融入新品牌的中文命名之中,是先知命名团队所面临的巨大挑战。
How healthy green light fashion hot pot life concept is incorporated in the Chinese name of a new brand, is the huge challenge Wevin faces.
先知命名设计为其提供了企业与品牌中英文命名、品牌诠释语、标识设计、商标注册、VI应用设计、SI店面规范设计等。
Wewin Provided an English brand name in , language interpretation of the brand, logo design, trademark registration, VI application design, SI storefront specification design.
法国的一个法庭最近裁定,夫妇不能以一个美味的榛子巧克力品牌为孩子命名。
French court recently ruled that a couple couldn't name their child after a brand of delicious chocolate-hazelnut spread.
长安汽车委托先知命名实验室为其新车型设计品牌名称。
Changan Automobile commissioned Wevin named for its new vehicle design lab brand name.
注:HTC手机都来自HTC和适当的名称,每个载波在许多情况下,将手机给自己的品牌,并命名手机到别的东西。
Note: HTC phones all have proper names that come from HTC and in many cases each carrier will give the phone its own branding and rename the phone to something else.
法国的一个法庭最近裁定,夫妇不能以一个美味的榛子巧克力品牌为孩子命名。
A French court recently ruled that a couple couldn't name their child after a brand of delicious chocolate-hazelnut spread.
美国顶级卷烟制造商菲利普·莫里斯美国公司将试销以其最畅销的卷烟品牌万宝路命名的无烟烟支。
Top U. S. cigarette maker Philip Morris USA will test-market the product under the brand name of its most popular cigarette, Marlboro.
很多知名品牌是以设计师本人的名字命名的。
由此可见:品牌和型号的命名一定要认真调研,必须将多重的地理、文化和语言因素都考虑进去。
Moral: it's important to do careful research into brand names and model names, and this needs to include multiple geographies, cultures, and languages.
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