明显地,营销者面临一个设计问题:为他们的产品(提供物)选择沟通、分销和销售渠道的最佳组合方式。
Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings.
这样,在结合实际情况和理论分析的基础上,提出了分销渠道策略的“2T导向设计模型”。
On the basis of actual situation and the theoretical analysis, "2T-oriented design model" of distribution channel strategy was brought forward.
分销渠道战略的制定与分销系统的设计常常直接影响跨国公司在目标市场的竞争力。
The formulation of distribution channel strategy and the design of distribution system often directly influence the competitive force of transnational companies in their target market.
本文试图从销售流程的角度设计分销渠道,将渠道成员看作销售流程中一系列相互依赖的组织。
Distribution channel can be seen as sets of interdependent organizations involved in the process of marketing flow.
分销渠道战略的制定与分销系统的设计,常常直接影响跨国公司在目标市场的竞争力。
Determination of distribution channel strategy and design of distribution system often have a direct impact on the competitive force of an international company on a target market.
分销渠道战略的制定与分销系统的设计,常常直接影响跨国公司在目标市场的竞争力。
Determination of distribution channel strategy and design of distribution system often have a direct impact on the competitive force of an international company on a target market.
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