分销渠道管理与控制。
除了理论知识以外,文章更多的注重于对企业分销渠道管理的实践经验。
Apart from the academic theory, the article pays more attention to the practice in the distribution channel management.
但是企业采用多渠道策略容易加剧渠道冲突,会加大企业分销渠道管理的难度。
However, the use of multi-channel system will easily aggravate channel conflict and make the distribution channel management more difficult.
从以制造商为中心的角度整合整个供应链战略,提出基于供应链的分销渠道管理。
From take the manufacturer as the central Angle conformity entire supply chain strategy, proposed based on supplies the chain to retail the channel management.
本文总结了中国半导体产业分销渠道管理的现状,介绍了半导体行业的销售模式及渠道结构。
This article summarizes the status quo of distribution channel management in China's semiconductor industry and also introduces the business mode and channel structure of semiconductor industry.
分销渠道管理理论是以经济学中流通理论、商品流通理论、交易成本经济学和营销理论为基础和来源的。
The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source.
拥有自身的分销渠道,及与之相对应的营销队伍和组织管理水平。
With their own distribution channels, and with the corresponding marketing team and organizational management level.
在这一背景下,本文旨在对ENPC公司分销渠道冲突管理与协调模式进行深层次探讨。
In this context, the paper seeks to explore deeply the management and coordination model for the distribution channel conflict of ENPC.
用博弈的方法对分销渠道伙伴关系管理利益协同激励进行分析。
Game theory is adopted to analyze the profit allocation and incentives in management of distribution channel partners.
公司拥有一支约50人的销售团队,具有强大分销管理能力的渠道队伍。
The company has about 50 people a sales team , with a strong distribution channel management team .
期望通过本文,引起PC行业或其他相关行业管理者、营销人员对分销渠道研究的重视。
The author hopes that PC industry or relevant managers and sellers can attach importance to the study of distribution channel.
营销渠道管理的主要任务是确保企业分销任务的完成。
The main mission of marketing channels management is to insure achieves the sales task.
与传统的分销系统管理方式相比,基于供应链的分销系统管理更为强调企业与渠道成员、渠道成员之间的合作。
Compared with traditional system, the system based on supply chain pays more attention on the cooperation between manufacture and distributors and among distributors.
本文内容首先介绍分销渠道的基本概念、渠道的形式及管理;
The thesis introduces the definitions and formation of distribution channel management at the beginning.
在这个过程中,分销商的作用越来越重要,能否有效地开发与管理营销渠道成为一个企业成功与否的关键因素。
In this process, distributors have played a more and more important role. It has become a key factor of enterprises' success whether they can explore and administer marketing channels effectively.
分销渠道竞争的焦点集中于如何协调渠道成员间的管理,提高渠道的运作效率。
The competition in distribution channel focuses on the coordination to the members of the channel so as to improve the operation efficiency.
分销渠道竞争的焦点集中于如何协调渠道成员间的管理,提高渠道的运作效率。
The competition in distribution channel focuses on the coordination to the members of the channel so as to improve the operation efficiency.
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