体验营销与传统营销有着明显不同的特点。
Experimental marketing has distinct characteristics compared with traditional marketing.
伴随着体验经济和体验消费的到来，体验营销应运而生。
With the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment.
体验营销是伴随着体验经济的到来而产生的全新营销模式。
Experience marketing is a wholly new marketing model with the coming of the experience economy.
体验消费的基本模式是企业体验营销策略制定的根本依据。
Basic patter of experience consume is the fundamental basis by which enterprises draw up experience marketing strategy.
法国“琉璃时空”工艺品店即是充分利用体验营销的典型案例。
The French "glazed space-time" crafts shop is to make full use of the experience marketing case.
为了让消费者获得“个性化”的愉快体验，体验营销应运而生。
Experience marketing appears to make consumers acquire personalized happy experience.
其次，进行了品牌建设，服务营销，体验营销的相关理论综述。
The article then review the relevant theory evolution which include the strategic brand building theory, service marketing theory, along with experiencing marketing.
在汇聚高端白领人群的写字楼做体验营销无疑是非常合适的地点。
High-end white-collar crowd gathered at the office to do experiential marketing is a very suitable site.
进行精心的体验场景设置是体验营销流程需要开展的一项重要工作。
For the well-scenes experience is setting to experience the process of marketing the need for an important task.
其次，本文将对广州星巴克企业体验营销的成功经验进行具体分析。
Next, this article will experience the marketing to Guangzhou Starbucks Enterprise the success experience to carry on the concrete analysis.
旅行社产品认知与体验营销四要素对体验营销效果均存在显著影响；
The perception of travel agency products and the four factors of experience marketing have remarkable influence on the effects of experience marketing.
从体验营销的角度，阐述了珠宝体验营销对珠宝企业形象战略的影响。
From the point of view of experiential marketing, the interactive relationship between the corporate image and experiential marketing is theoretically studied.
面临体验经济和体验消费的到来，企业需要转换营销观念实施体验营销。
Facing the arrival of experience economy and experience consumption, businesses need to convert to the implementation of experience marketing.
企业必须构建体验营销管理模式和体验营销组合内容，以实施体验营销。
To carry out experiencing marketing, enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.
第二章介绍了主题公园虚拟体验营销的理论基础，并对相关概念进行了界定；
The second chapter introduces the theoretical basis of the theme park virtual experiential marketing, and related concepts were defined;
同时本文将探讨企业实施体验营销的误区和星巴克体验营销背后给我们的启示。
This article will also explore the misunderstanding of the enterprises' implementation of experience marketing and the enlightenment of Starbucks experience marketing.
通过分析电信产品的消费特征，结合体验营销理论，构建完整的客户体验模型。
By analyzing the consumer characteristics of telecom services and integrating with experience marketing theory, this paper constructs a complete model of the customer experience.
成功开展体验营销有赖于坚持体验主题化、体验丰富化和全面顾客体验三个原则。
Furthermore, to develop experience marketing also depends on three principles such as experience theme-oriented, experience enrichment and all-round customer experience.
在研究体验营销在国内业界的应用问题上，本文选择了青岛国际啤酒节作为例子。
The paper chooses Qingdao International Beer Festival as a example of the application of experiential marketing in china.
提出了体验营销这一新型的营销方式将成为今后一段时间内市场营销的发展趋势。
The article presents us a new type of marketing method named "experience marketing", which will be a tendency of marketing development in a period of time in the future.
因此，服务型企业的体验营销战略支持、体验营销对策设计显得十分重要和紧迫。
Therefore, it appears very important and urgent to provide marketing strategy of experience and to device marketing tactics of experience for service enterprises.
星巴克咖啡是体验营销的杰出的代表，它出售的不是咖啡，而是人们对咖啡的体验。
Starbucks coffee is an outstanding representative of experience marketing, selling not coffee but people's experience on coffee.
星巴克是运用体验营销取得成功的典范，它出售的不是咖啡，而是人们对咖啡的体验。
Starbucks is a successful example of experience marketing, which does not sale but experience coffee.
当今，哪个企业能合理有效的利用体验营销，无疑将会赢得消费者更多的掌声和赞誉。
Today, what businesses can reasonably effective use of experiential marketing, consumers will no doubt win more applause and praise.
房地产销售是现代营销与传统推销、实体营销与服务营销、概念营销与体验营销的综合体。
The sale of real estate is a mix of modern marketing and traditional sale promotion, entity marketing and service marketing, and rational marketing and experience marketing.
为了实施体验营销，企业必须建构起企业营销管理的模式，并研发出适合企业的营销组合。
To carry out experiencing marketing , enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.
体验经济中的领先者必定是那些率先实施体验营销战略，并为顾客提供最有价值体验的企业。
The leading ones in the experience economy must be the enterprises which take the lead in adopting experiential marketing strategies and offer most valuable experience to consumers.
星巴克咖啡对体验营销的运用一直是人们津津乐道的话题，星巴克也成为体验营销成功的典范。
Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully.
星巴克咖啡对体验营销的运用一直是人们津津乐道的话题，星巴克也成为体验营销成功的典范。
Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully.
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