其次，编制参与型体育消费者忠诚度量表。
Secondly, establish a Participant Sport Consumer Loyalty Scale.
体育消费者是具有体育消费能力的消费者。
Sports consumer is consumer with the ability of sports consumption.
在节假日体育消费者与供给者之间发生着频繁的经济活动，体育市场出现繁荣景象。
The economic activity between the holiday sports consumer and the supplier remained so frequent that the sports market had a prosperous picture.
在预调查后借助SPSS对初测量表进行项目分析、因子分析及有效性检验，证明参与型体育消费者忠诚度量表信、效度都符合统计学要求。
And then make item analysis, factor analysis, and validity test with SPSS after survey. The result shows that the scale is valid.
随着体育运动进入世界市场，以及我们作为消费者对体育运动的选择在增加，我们将要求看到更高水平的体育比赛。
As sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level.
消费者在体育相关用品上的消费总共达到了97.5亿美元。
Consumer spending on sports-related items amounted to $9.75 billion.
体育营销人士和分析人士表示，安踏的营销策略提升了其在中国二、三线城市年轻消费者中的形象。
Sports marketers and analysts say Anta's moves raise its profile among young consumers in China's second- and third-tier cities.
体育营销分析师皮尔.胡斯托说，这次奥运会将给这些赞助商提供从未有过的接触到中国3亿到4亿城市消费者的机会。
Sports marketing analyst Pierre Justo says the Olympics will give sponsors unprecedented access to China's 300 to 400 million urban consumers.
然而，无论喜不喜欢，那些使用耐克产品的消费者并不总是购买该产品参加体育运动。
However, like it or not, consumers that wear Nike product do not always buy it to participate in sport.
但是来自于另外一部分的消费者的收益就呈现一定的随意性，如处于食堂，体育场馆和旅游场地的消费者，他们已经受到了就业市场低迷的影响。
But the parts of the business where sales are more discretionary such as work canteens, sports stadiums and tourist attractions had been affected by the downturn in the employment market.
对消费者来说，网络直播体育赛事和其它比赛很可能将成为他们的天堂。
Live sports and other events on the Internet could very well prove to be for consumers, as they say in cricket, a batsman's paradise.
以体育用品消费者的年龄为依据，可以将体育用品分为以下几类，儿童体育用品市场、青少年体育用品市场和中老年人体育用品市场。
To base on the age of consumer, sporting goods can be divided into the following categories:children's sporting goods market, youth sports market and the old sporting goods market.
在体育营销理论研究中，有关消费者信息搜寻行为的研究不够，甚至未涉及到。
On the study of consumer information searching behavior in the search for marketing theory of sports is not enough, even untouched.
乔丹对这个裁决表示欢迎，他在一份书面声明中表示，他在中国的球迷和其他消费者现在知道他和乔丹体育公司之间没有任何联系了。
Mr. Jordan applauded the decision, saying in a written statement that his Chinese fans and other consumers in the country now knew that there was no connection between him and Qiaodan Sports.
在对体育的消费过程中，消费者不仅接受着文化内涵，同时也通过自己的主动性理解和重构积极地进行着意义和自我的建构。
During the course of sports consuming, consumer not only receive the intension of culture, but also actively build oneself by understanding and rebuilding.
购物旅游未来的发展趋势是什么？例如那些专门为中国女性消费者设计的欧洲大减价时期的特色购物游，或是为体育爱好者设计的体育旅游。
What are the future trends in shopping Tours, for example those designed for Chinese women during the big sales season in Europe, and in sport tourism.
在这类体育服务生产-交换过程中生产者和中间商实现效益最大化的前提是消费者对身体操作信息产品消费的效用最大化。
The precondition of realizing the profit is to maximize the avail of the product consumption of BOI from production to exchange of sport service.
体育企业只有根据不同消费者的消费需求提供体育产品，才有可能获得良好的经济效益和社会效益。
Sports enterprises can achieve good economic and social benefits only when they offer sports products according to different demands of different consumers.
第十九条(广告管理)体育竞赛广告的内容必须真实、健康，不得误导、欺骗参赛者和消费者。
Article 19 Management of advertisements The contents of advertisements for sports contests must be truthful and healthy. It is forbidden to mislead or deceive contestants and consumers.
消费者的基础是不同的，我们朝向的是真正的运动员和体育专业人士，而锐步更多的是时尚和音乐联系在一起。
The consumer base is different. We go to the real athletes and sports performance people, where Reebok is more linked to fashion and music.
无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。
Each speaks to consumers in its own unique way - whether in team sports, individual expression, lifestyle or recreation.
对于普通的群体，公关者则利用体育啦啦队和名星运动员，将营养信息传递给消费者。
For average audience, the public relations people use sports "hot doggers" (4) and star athletes to deliver the nutrition message to consumers.
在不久的将来，消费者将在体育用品商店见到这些高技术体育服装的商业化版本。
Before long, consumers will see derivatives of high? Tech athletic wear in sporting goods stores.
个人消费者主要是消费体育服务(劳务)产品，商务消费者主要是消费体育无形资产。
Individual consumers are mainly consuming sports service products while business consumers are mainly consuming sports intangible assets.
从消费者的体验需求出发，探讨在体育营销中实施体育娱乐、体育美学、体育专注或情感等方式。
Starting with experiential demand, it discussed the implementation of sports marketing such as recreation, sports aesthetics, absorption and feeling, etc.
福利彩票的目标人群使各种消费者而体育彩票的目标人群市体育爱好者。
The welfare lottery targets all kinds of consumers whereas the sports lottery targets consumers that are interested in sports.
福利彩票的目标人群使各种消费者而体育彩票的目标人群市体育爱好者。
The welfare lottery targets all kinds of consumers whereas the sports lottery targets consumers that are interested in sports.
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