以客户视角课为例，该课程的内容远远超越了营销知识范畴，已经涉及到心理学、社会学、经济学、企业运营、会计学、组织行为和信息技术领域。
The customer perspective class, for example, will go well beyond marketing to touch on psychology, sociology, economics, operations, accounting, organizational behavior and information technology.
心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。
This paper discusses some recent researches on the role of mental accounting and reason-based choice in the formation of consumer preferences.
会计诚信既表现为行为主体的自律水平，又是主体对诚信成本与诚信收益的一种心理评价，评价结果将使会计诚信在一定条件下达到均衡。
As a kind of self-discipline of its actor and psychological evaluation of its cost and income, accounting integrity will reach its equilibrium in certain social circumstance.
此外，心理会计、模糊厌恶和后悔厌恶也使得投资者的偏好选择行为偏离了经典的理性理论。
In addition, Mental Accounting, Ambiguity Aversion and Regret Aversion also make preferences of investors deviate the classical rational theories.
本文在介绍行为金融理论的基础上，重点突出心理会计理论，应用心理会计理论有力地解释了金融异象。
Based on the introduction of behavioral finance, the paper put focus on mental accounting approach to explain anomalies effectively.
会计诚信既表现为行为主体的自律水平，又是主体对诚信成本与诚信收益的一种心理评价，评价结果将使会计诚信在一定条件下达到均衡。
As a kind of self-discipline of its actor and psychological evaluation of its cost and income, accounting integrity will reach its equilibrium in certain...
会计诚信既表现为行为主体的自律水平，又是主体对诚信成本与诚信收益的一种心理评价，评价结果将使会计诚信在一定条件下达到均衡。
As a kind of self-discipline of its actor and psychological evaluation of its cost and income, accounting integrity will reach its equilibrium in certain...
应用推荐