因为百吉饼和奶酪通常一起食用，它们是互补品。
Because bagels and cream cheese are often eaten together, they are complements.
互补品企业便是一个影响企业广告决策的重要市场力量。
Complementary goods enterprise is an important market forces which impacts enterprise's advertising decisions.
但是如果GAPE真的是微软Office的互补品的话，企业的成本其实是增加了，因为他们要管理维护两套IT系统。
BUT if GAPE is indeed a complement to MSFT Office, the costs actually become greater for a company as they now have two IT systems to run and manage and maintain.
一件商品的互补品价格上涨会增加了对于该商品的需求，相反的，一件商品的互补品价格下降会减少该商品的需求。
An increase in the price of a substitute increasesthe demand for a good, and conversely, a decrease in the price of a substitutedecreases demand for a good.
一个更普遍的观点的，创造一个互补品牌的组合，让组合内各品牌之间又保持着恰当程度的联系，这是个复杂的命题。
The wider point is that creating a portfolio of complementary brands, with just the right degree of connection between them, is a complex proposition.
在国内外研究成果的基础上，本文综合运用博弈论和信息经济学等理论对互补品企业的广告决策问题进行深入地研究。
Based on the previous research works, we pursued an in-depth research on advertising decision between complementary goods enterprises by using game theory and economics of information theory.
一般情况下，互补品间实现互联互通，合作双方都能从彼此中获得收益，是一种双赢的选择，因此可以完全由市场来驱动。
Usually, the both parts of the cooperation can earn the benefit from the compatibility between the compliments. And it is a Win-Win choice, therefore it can be realize by the market operation.
正式的表述是，对于给定的物品X，互补品是指那些一旦被消费会便会增加X的价值的商品。如此，计算机的使用增加了如打印机和显示器这样的外围设备的价值。
Formally, for a given good X, acomplement is a good whose consumption increases the value of X. Thus, the use of computers increases thevalue of peripheral devices like printers and monitors.
正式的表述是，对于给定的物品X，互补品是指那些一旦被消费会便会增加X的价值的商品。如此，计算机的使用增加了如打印机和显示器这样的外围设备的价值。
Formally, for a given good X, acomplement is a good whose consumption increases the value of X. Thus, the use of computers increases thevalue of peripheral devices like printers and monitors.
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