事件营销的概念也是近年来提出的。
The concept of affairs marketing also put forward in recent years.
什么是事件营销？
事件营销是近年来国内外流行的一种市场推广手段。
Event marketing has been a popular market promotion measurement recently both home and abroad.
首先对事件营销的概念做了界定，介绍了事件营销的特征。
First, the concept of event marketing has done a defined and describes the characteristics of event marketing.
或者是针对事件营销策略进行事件策划，包装，炒作等等。
It is also directed towards the event scheming, packaging and sensationalization of the event marketing strategy.
这对正确认识事件营销及其他企业开展事件营销都具有借鉴意义。
This is a referential significance to correctly know event marketing and other enterprises to develop event marketing.
探讨法派集团是如何精准运用事件营销来提升法派品牌，进而增进企业经济效益。
Study FAPAI group how to use event marketing accurately to enhance FAPAI brand, thereby enhancing economic efficiency of enterprises.
事件营销是近几年来企业借用“热点”事件，进行营销传播常用的营销策略之一。
Event marketing is one of marketing strategies that enterprises usually use "hot" events to marketing promulgation.
企业和传媒相生相依，媒介的社会影响力是企业选择事件营销传播机构的主要依据。
The enterprises and the media are dependent each other, and the social influence of the media is the main basis for enterprises to choose the media.
因此，事件营销的特点使其成为服装企业进行品牌宣传和产品促销的最有有效手段之一。
Therefore, the characteristics of event marketing make it become one of the most effective actions brand publicity and product promotion for clothing enterprises.
以媒介视角审视和分析企业的事件营销活动，也有可能给传媒带来社会效益以及经济效益。
This paper attempts to analyze the enterprises' event marketing from the perspective of the media. It may bring the social and economical benefits to media.
第三部分，分析了国内外企业运用事件营销的现状，并指出我国企业实施事件营销时的问题。
The third part analysis of domestic and foreign businesses can use event marketing to the status quo And pointed out that when the Chinese enterprises to implement event marketing issues.
本文在这里仅针对企业所发起的事件营销活动，研究媒介在其传播的过程中自身的角色和作用问题。
The enterprises' event marketing is the research object of this paper, and this paper research the role and function of media in the event marketing.
未来太原市城市品牌的推广营销应体现：形象营销、吸引力营销、基础设施营销、人民营销、事件营销等。
In future, the popularization of the name brands of Taiyuan will embody image marketing, attraction marketing, infrastucture, people marketing and events marketing.
事件营销可以说是炒作，可以是有价值的新闻点或突发实践在平台内或平台外进行炒作的方式来提高影响力。
Event marketing can be said to be speculation, it can be valuable information or emergency practice at the platform or platforms the way up to enhance influence.
随着营销手段的日益丰富，事件营销与活动营销已经广为企业所接受，成为企业在市场营销中的一种有效手段。
With the growing rich marketing tools, event marketing and marketing activities have been widely accepted by enterprises as enterprises in the marketing of an effective means.
第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。
The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.
立刻产生的影响将以下述形式出现：更频繁、更严重的极端气候事件将对粮食生产、粮食营销结构和生计资产产生不利影响。
Immediate impacts will be felt in the form of adverse effects from more frequent and more intense extreme weather events on food production, food distribution infrastructure and livelihood assets.
这样的病毒式市场营销时常能引起极大的注意——特别是当他们这一事件一样挑起争论时。
These viral marketing campaigns get a lot of attention sometimes - especially when they stir up controversy like this.
应该注意到在该电影的“病毒性”市场营销里，有一些关于“杂音”事件的暗示。
Note that in the "viral" marketing campaign for the film, there were hints concerning the "Bloop" incident.
旅游安全事件对旅游业会产生重大的影响，它直接关系到旅游目的地营销策略的实施。
Safety events have big influence on tourism, which may affect the implementation of the destination marketing strategy directly.
节日活动如同分布式的事件，因此可运用事件分析方法来支持节日营销策略的制定。
The activity of festival is like the distributing events, so it can be analyzed by the method of event analysis.
(与营销团队)共同设计和提供的市场营销活动(例如，事件)，有效地促进向决策者美驰产品中脱颖而出。
Jointly (with marketing team) devise and deliver stand out marketing activities (e. g., events) to effectively promote Meritor products to decision makers.
例如，营销经理可决定执行品酒的一种新产品或赠送产品样品在特定的事件，以努力增加客户群。
For example, the marketing manager may decide to implement tastings on a new product or give away product samples at particular events in an effort to increase the customer base.
管理项目资金、协调国家市场计划过程、执行新产品说明和管理营销事件。
Managing program funds, coordinating country marketing plan process, implementing new products introductions and managing marketing events.
公司具有很强的文化品牌整合营销及复杂事件组织运作经验和能力。
The company has a strong brand culture, integrated marketing and operating experience and ability of complex events organizations.
公司具有很强的文化品牌整合营销及复杂事件组织运作经验和能力。
The company has a strong brand culture, integrated marketing and operating experience and ability of complex events organizations.
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