顾客忠诚源于对旅游区所提供价值的满意和认同。
Customer Loyalty originates from the satisfaction and identification of the value provided by tourism areas.
本文对检索到的国外近十年旅游目的地游客忠诚研究相关文献进行了较为详细的梳理和评析。
The paper makes a relatively detailed and analysis of relevant literature overseas regarding the loyalty of tourists in tourism destinations in the past decade.
互惠性文化战略通过对内部营销的促进和员工忠诚度的培育,最终,增强了旅游企业的核心能力。
It may ultimately enhance the core competence of our tourism enterprise for reciprocal culture strategy to promote internal marketing and foster staff loyalty.
在文献研究基础上,本文提出一个旅游者目的地忠诚驱动模型及若干个假设。
The paper proposes a conceptual model of tourism destination loyalty with five hypotheses based on literature review.
在今后的研究中,使用多重量表可能提高解说与预测方面的整体满意度和旅游地忠诚度。
The use of a multiple-item measurement scale in future studies may enhance the interpretation and prediction of overall satisfaction and destination loyalty.
在研究了大量国内外相关文献的基础上,本文构建了服务公平性对旅游者忠诚的作用机理模型。
Based on rich literatures, this paper developed and tested an integrative model to examine the mechanism of service fairness impacts on tourists' loyalty.
比如,对于旅游地忠诚度,可以根据短期(1 - 2年)、中期(3 -5年)和长期的(5年以上)的游客的回访和推荐意向进行提问。
For example, for destination loyalty, questions can be asked regarding tourists repurchase and referral intentions in short term (1-2 years), medium term (3-5 years), and long term (5 and more years).
比如,对于旅游地忠诚度,可以根据短期(1 - 2年)、中期(3 -5年)和长期的(5年以上)的游客的回访和推荐意向进行提问。
For example, for destination loyalty, questions can be asked regarding tourists repurchase and referral intentions in short term (1-2 years), medium term (3-5 years), and long term (5 and more years).
应用推荐