这些活动都可以给广告商吸引观众提供新选择。
All of these activities give advertisers fresh options for reaching audiences.
广告商认为杂志是其接触目标受众的一个有效途径。
Advertisers see magazines as an efficient way of reaching target audience members.
数码录像机的普及让广告商担心他们的广告会被跳过。
The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped.
可供观众观看的电视频道数量增加了，因此广告商也增加了。
There is an increase in the number of television channels available to viewers, and thus advertisers.
它们代表了广告商对其产品或品牌质量的看法，因此很难核实。
They represent the advertiser's opinions about the qualities of their products or brand and, as a consequence, are difficult to verify.
人们对于广告商误导战略的关注普遍在于他们夸大其词的地方。
General concern about misleading tactics that advertisers employ is centered on the use of exaggeration.
像广播、电视和电脑等媒介使广告商能够吸引数百万人的注意力。
Such media as radio, television and computer have made it possible for advertisers to attract millions of people's attention.
使用印刷媒体（杂志和报纸）的广告商将需要适应两个主要的变化。
Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes.
当广告商努力向我推销“让时光倒流”的方法时，我不得不忍住笑。
When advertisers try to sell me ways to "turn back the clock", I have to suppress a laugh.
经济衰退威胁着要移除掉那些还没有逃到互联网上的广告商和读者们。
The recession threatened to remove the advertising and readers that had not already fled to the internet.
电视是一种很有吸引力的广告媒介，因为它为广告商带来大量的观众。
Television is an attractive medium for advertising because it delivers mass audiences to advertisers.
即使有可能进行推理活动，也不能保证消费者会遵循广告商提供的路径。
Even if inferential activity is likely, there is no guarantee that consumers will follow the path provided by the advertiser.
无线电广播为广告商提供了一种在一天中的任何时候都能与听众交流的方式。
Radio provides a way for advertisers to communicate with audience members at all times of the day.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
你们这个年龄段的人对那些在电视上推销他们产品的广告商来说是一个很有吸引力的市场。
People your age are a very attractive market for advertisers who promote their products on television.
"广告商有时会通过补偿或者免责的形式，即对索赔要求的一种限定或条件，来平衡夸大的说辞。
Advertisers sometimes offset or counterbalance an exaggerated claim with a disclaimer—a qualification or condition on the claim.
实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。
One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.
这使得广告商可以在他们创建的信息类型上有更多的变化，因为他们可以更快速地改变他们的信息。
This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.
广告商向我们展示最新的时尚风格，我们不断承受着赶时髦的压力，以免我们的朋友认为我们古怪或无趣。
The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.
如果你认为你可以用一种聪明的方式改变你的生活，就像广告商可以让你买空气清新剂那样，你可能就错了。
If you think you can change your life in a clever way, the way an advertiser can get you to buy an air freshener, you're probably wrong.
然后，Facebook试图通过向广告商出售数据来赚钱，这些广告商想要向受众发送有针对性的信息。
Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
广告商熟练地运用这些因素来创造响度印象。
Advertisers are skilful at creating the impression of loudness through their expert use of such factors.
户外广告为广告商的产品提供了最大的彩色展示、包装、商标和口号。
Outdoor advertising provides the advertiser with the largest colourful display of his product, package, trade mark, and slogan.
儿童对于媒体中的商业广告一直很信任，而广告商们时常因为利用这种信任而受到指责。
Young children are trusting of commercial advertisements in the media, and advertisers have sometimes been accused of taking advantage of this trusting outlook.
广告商必须调整他们的方法来接触这些受众，同时也必须调整他们的劝说策略来适应网络媒体。
Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
在过去几周里，一场争论说明了这种精细的信息对于广告商的价值：广告商是否可以认为用户愿意被跟踪并投放行为广告？
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads?
2004年我们有300广告商。
因此，广告商更多地投标常用词。
As a result, advertisers would have to bid for more common terms.
这对广告商而言意味着巨大的商机。
这对广告商而言意味着巨大的商机。
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