克莱斯勒唯一成功的品牌,是具有强烈品牌联想的Jeep。
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
品牌检验显示,必理通,泰诺和百服宁有截然不同的品牌联想。
Brand Audit shows that Panodol, Tylenol, and Bufferin evoke different association.
品牌检验显示,必理通,泰诺和百服宁有截然不同的品牌联想。
Brand AudIt 'shows that Panodol, Tylenol, and Bufferin evoke different association.
而在很多情况下,品牌联想对消费者对于延伸产品的评价起到了决定性的作用。
Further more, brand associations play a decisive role in consumers 'evaluation of the extended products in many cases.
品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
Brand loyal degree, brand popularity, quality cognition degree, brand associate degree and other assets 5 part form brand equity of company.
第三,品牌联想类型、延伸距离以及产品涉入度之间存在交互作用,共同对品牌延伸效果发生作用。
Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
这是因为B2B的买家的品牌联想一般涉及超过该公司的产品或服务项目的公司和他们的关系与它有。
That's because B2B purchasers' brand associations generally relate more to the company and the relationships they have with it, than to the company's product or service lines.
应重视品牌状况的监测与评估,不断提升品牌知名度、美誉度和忠诚度,塑造真爱、活力和健康的品牌联想。
We should attach importance to the monitoring and assessment in order to fully exalt the brand popularity, social reputation and loyalty.
从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
From clients mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree.
研究结果发现,知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性,不过在品牌联想上的表现较差些。
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
另外,本研究也发现,对自有品牌进行品牌促销也能够促进其品牌资产的提升,这种提升是通过提高品牌联想和感知质量来实现的。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
消费者对品牌是否认可,是否愿意通过自身的购买行为实现对品牌的选择,均与消费者的品牌意识、品牌印象和品牌联想密切相关。
If the brand approved by the consumers, and if it can be chose by the consumers will be determined by the consumers' conscious of brand, brand image and brand association.
品牌联想中对服装品牌知名形象代言人的印象越深刻,消费者对服装品牌近距离延伸的评价越高,但对其远距离延伸评价没有显著影响。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
主题栏应该使用让收件人联想到你的品牌、一致的主题。
Use subject lines that carry a consistent theme that recipients will associate with your brand.
更完善的供应链还能帮助联想达到其第四个目标——成为有信誉的国际品牌。
A better supply chain should also help the company attain its fourth goal of a credible global brand.
通过对已有品牌的联想命名来迅速将产品的概念和内容传达给顾客。
As the allocation to an existing brand name enables a quick transfer of the product values and contents to the client, co-branded hotels e.g.
这一点是非常重要的,即如何让我们公司的品牌成为一个真正家喻户晓的名字,而且是一个可以让用户联想到信任、质量和共鸣的名字。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
联想为大约100名奥运选手创建博客,题为奥运之声,这样网站和品牌之间就建立了明确的联系。
Entitled Voices of the Olympic Games, in this case there is an explicit connection between the site and the brand.
即使联想当时决定保留IBM的绝大部分原有的销售和技术支持团队,消费者也 花了不少时间才重拾对IBM品牌的信任。
Consumers had a hard time gaining confidence in the new ownership even after the Chinese acquirer decided to keep most of IBM’s original sales and technical supports teams.
当品牌很好地认知,并且在消费者心目中有着正面的联想时,品牌可以增加显著的价值。
The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer.
你知道顾客联想品牌和如何利用它。
Know what customers associate with your brand and how to capitalize on it.
马龙•白兰度1954年的电影《狂野的人》(The WildOne)巩固了哈雷的形象,使人们一提到这个品牌的摩托车,便会联想到粗壮的叛逆者形象。
Marlon Brando's 1954 movie The Wild One helped solidify Harley's image of hairy-chested rebellion, an identification it alternately embraces and spurns.
马龙•白兰度1954年的电影《狂野的人》(The WildOne)巩固了哈雷的形象,使人们一提到这个品牌的摩托车,便会联想到粗壮的叛逆者形象。
Marlon Brando's 1954 movie The Wild One helped solidify Harley's image of hairy-chested rebellion, an identification it alternately embraces and spurns.
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