光电视觉公司,一家美国有线电视公司,在10月6日向其所有客户推出交互式广告的消息遭到了一些质疑。
The news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism.
光电视觉公司的大卫·克莱恩表示,随着交互式广告的推出,“许多原本流向互联网的资金将重新回到电视上。”
With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision.
理论上,交互式广告能够以一种30秒广告做不到的方式来吸引观众。
In theory, interactive advertising can engage viewers in a way that 30-second spots do not.
其他一些定义与内容相关的广告,或交互式广告。
Some other definitions are contextual advertising, or interactive ads.
或许最有效的交互式广告实施方式之一是所谓的病毒式营销。
Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing.
网络营销的方法包括搜索引擎营销,显示广告,电子邮件营销,联属网络营销,交互式广告和病毒营销。
Internet marketing methods include search engine marketing, display advertising, E-mail marketing, affiliate marketing, interactive advertising and viral marketing.
交互式电视广告允许观众用他们的遥控器来点播广告,多年来一直被推广。
Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.
数字媒体咨询公司的科林·迪克森说:“过去的10年或12年都是交互式电视广告的时代。”
"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy.
声明书来自于德克·萨斯一家叫Lodsys的公司,自称拥有四项专利,涉及应用内付费系统,交互式在线广告,在线帮助和订阅更新。
The claims come from a Texas-based company called Lodsys, which said it has four patents relating to in-app purchases, interactive online ads, online help and subscription renewals.
Greystripe宣布他们将与Adobe合作来为Android、iPhone和其他的移动Web平台提供富媒体、交互式的广告解决方案。
Greystripe has announced that they are collaborating with Adobe to provide rich media, interactive AD solutions across Android, iPhone, iPad and other mobile web platforms.
这要求出版商不仅将图书变为交互式,而且保护其不被拷贝,收集读者反馈,甚至需要做些广告。
This allows publishers not simply to make books interactive, but to protect them from being copied, glean how they are read and even sneak in some advertising.
Flash自1996年问世以来,在网络上发挥的作用几乎触及各个方面(自然不是一成不变的):流式视频播放机、交互式制图、动态广告等等。
Since its launch in 1996, Flash has come to power nearly everything online that isn't static: streaming video players, interactive graphics, animated ads, and more.
这一番推销有些棘手,因为各公司还在努力界定“交互式[广告]”成功的量化标准。
That's a tricky sales pitch when companies are still struggling to quantify the success metrics for "engagement."
对于现有的需要插件或存在兼容问题的交互式软件选项,开发广告并降低成本是其解决方案的核心。
Developing advertising whilst keeping costs down would appear to lead to this route as opposed to available interactive software options that require plug-ins or have major compatibility problems.
它既具有平面广告的特点,又能达到影视广告的效果,还可以交互式使用,是兼三者之长最理想的整合传播媒体。
It has a dural character, both planar characters and movie advertising effect and they can be substituted for each other.
它既具有平面广告的特点,又能达到影视广告的效果,还可以交互式使用,是兼三者之长最理想的整合传播媒体。
It has a dural character, both planar characters and movie advertising effect and they can be substituted for each other.
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