But I have mixed feelings overall about social marketing.
但是，我百感交集，对整体社会营销。
Social marketing also adds a few more "p's." At the end is an example of the marketing mix.
社会营销又增加了一些“P”，本文结尾是一个营销策略组合的实例。
Social marketing involves getting ideas across to consumers rather than selling something.
社会营销是让创意在消费者而不是卖东西。
In 1999 a multimillion-dollar program of well screening, education, public relations, and social marketing begins.
在1999年，一个涵盖了播放有关水井的节目、教育、公关和社会营销的数百万美元的项目启动了。
Enterprises must have a correct understanding of social marketing concept before practicing credible marketing.
企业要实施诚信营销就必须对社会营销观念有正确的认识。
Yet you've attempted some other social marketing efforts in the past, but none were as successful as the Nestle effort.
我知道绿色和平以前也尝试过运用社会媒体来开展活动，但从没有像针对雀巢Kit Kat这次这样成功。
At the core of the approach to social marketing is the idea that IHG puts its customer at the center of everything.
在社会化营销的策略中，洲际酒店的理念是：一切以客户为中心。
Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.
大多数情况下，需要改变策略，同时媒体宣传对于社会营销项目也是一个有效的补充。
Social marketing approaches can help to shape the formation of and to create demand for preconception care services.
社交营销方法能够有助于塑造构成和创造对成见操心服务的要求。
The core of health education is behavior change. Social marketing is one of effective ways aimed at behavior change.
改变行为和生活方式是健康教育工作的核心，社会市场学方法是目前以行为改变为目标的有效方法之一。
Finally, the author lodge the media marketing should promote from the marketing level upto the social marketing level.
最后作者还提出媒体营销应从市场营销上升到社会营销层面。
As more and more hotels put more effort into social marketing, we are starting to see results that make us pay closer attention.
现在有越来越多的酒店向社会媒体营销投入更多资源，它与我们的关系更加密切。
Social Marketing to The Business Customer: Listen to Your B2B Market, Generate Major Account Leads, And Build Client Relationships.
对企业客户的社会营销：听你的B2B市场，产生大客户信息，建立客户关系。
The “wrong way” to engage in social marketing, Mr. McKeon said, was to “create an artificial social network and try to draw people to it.
麦琪恩说进行社会营销的“错误方式”是“创造一个人为的社会网络并试图将人们吸收进去。
Its grand attempt to redefine the advertising industry by pioneering a new approach to social marketing, called Beacon, failed completely.
它曾尝试通过用一种新的名为“灯塔”的社会营销方法重新定义广告产业，但其在这方面的巨大努力完全失败了。
Sincebuilding our social networking tactics was still on the “to do” listfor 2010, we had to pull together a social marketing campaign on thefly.
由于我们把创建社会网络的策略安排在2010年的日程中，所以我们必须同心协力快速开展社会营销活动。
"We have to back them out and say, 'Oh, you want a social marketing strategy that helps you develop a closer relationship with consumers,'" she said.
她说：“我们只好把他们打发回去，说：‘哦，你想要的是一个能帮助你加强与消费者联系的社会营销战略。’”
Social Media: engaging your customers via social marketing has become not only the norm, but is expected by past, current and future hotel guests.
社会媒体：与你的客人在社会媒体上建立良好关系不是一个硬性要求，但你的老顾客以及现在和未来的客人都希望通过社会媒体了解你。
Finally, the last "p" is promotion. Because of its visibility, this element is often mistakenly thought of as comprising the whole of social marketing.
最后一个“P ”是推广，由于推广的可见性，它常被误解成全部社会营销的构成。
As we reported earlier this month, some retailers have been shifting their budgets away from search-engine marketing and towards email and social marketing.
正如我们这个月早些时候报道的那样，一些零售商已经将他们的预算从搜索引擎市场转移到电子邮件和社交网络营销上来。
There are mainly five traditional marketing concepts: production concept, product concept, sales concept, marketing concept and social marketing concept.
市场营销学中主要有五种传统的营销观念：生产观念、产品观念、销售观念、市场营销观念和社会营销观念。
One of the many examples Kash used to explain the concept of social marketing was the lack of organ donors in this country, which kills 18 people every single day.
一个Kash用来解释“社交化营销”概念的例子就是美国在器官捐赠方面的不足，每天因此有18人死亡。
Furthermore, ongoing advocacy and social marketing efforts are being made to disseminate information about the safety benefits of helmets to combat erroneous public perceptions.
此外，目前正在提倡佩戴头盔并向社会宣传佩戴头盔的安全好处，以便纠正公众的错误认识。
Bill Clinton's charitable foundation is running a pilot project in Tanzania studying the AMFm idea, incorporating precisely such "social marketing" policies for educating consumers.
比尔·克林顿慈善基金会目前正在在坦桑尼亚进行一项试验来研究amfm计划，将这些社会市场因素精密的组织起来用于训练消费者。
Bill Clinton's charitable foundation is running a pilot project in Tanzania studying the AMFm idea, incorporating precisely such "social marketing" policies for educating consumers.
比尔·克林顿慈善基金会目前正在在坦桑尼亚进行一项试验来研究amfm计划，将这些社会市场因素精密的组织起来用于训练消费者。
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