The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
“和谐”是当代农村多元文化选择的理性诉求。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
This paper attempts to analyze the significant role that rational appeal, emotional appeal and ethical appeal play in the English speeches in the light of Aristotle's rhetoric theory.
本文以亚里士多德的修辞理论为指导，分析英语演讲中亚里士多德提出的三种诉诸手段，即理性诉诸、情感诉诸和人品诉诸的作用。
Low involvement subject receiving rational mixed with emotional appeal show higher purchasing intent to products with high price than those receiving emotional appeal;
对于低价产品而言，接受理性诉求方式的低卷入被试的购买意向显著高于接受情感诉求和接受混合诉求的低卷入被试。
Low involvement subject receiving rational mixed with emotional appeal show higher purchasing intent to products with high price than those receiving emotional appeal;
对于低价产品而言，接受理性诉求方式的低卷入被试的购买意向显著高于接受情感诉求和接受混合诉求的低卷入被试。
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