Why Bother With Split Testing?
为什么要这么麻烦做对比测试？
什么是对比测试？
Split testing is easy to do, but few people seem to do it.
分开测试是很容易的，但是很少有人会去做。
With split testing, you don't need to increase the number of visitors, just the rate at which they convert.
通过对比测试，你无需增加访客的绝对数量，只要提升他们的转化率。
Split testing: If you require sales copy, you should only work with a web copywriter with knowledge in split and multivariate testing.
分离测试：如果你需要销售文案，你应该找一个了解分离测试和多元测试的知识的文案。
Doing the split testing yourself, as a designer, also gives you a real-world feel for what elements will work and what ones won't.
作为一个设计师亲自进行对比测试，还将给你现实世界的真实反馈，告诉你哪些设计元素起到预想作用- - -而哪些没有。
Either you, as the designer, or the website owner, should be implementing split testing constantly, on all your high traffic web pages.
无论是作为设计师的你，或是网站拥有者，都应在所有的高流量页面上，持续进行对比测试。
Pay attention to the details. Use A/B split testing to test your hypothesis and find out what is the most effective design that achieves better results.
关注细节，运用a/b对比测试来尝试和验证你的假设，从而寻找最有效的、能得到最优结果的设计。
Here we look at how to determine which aspects of your web design work is most effective to help the client's website achieve its aims, by a process known as split testing.
在本文中我们将会看到，如何从你的网页设计工作中分辨和确认出最能有效提升客户目标的部分，这一过程被称为“对比测试”。
Consumer behavior is a specialized field and web designers can get on a steep but exhilarating learning curve for it by engaging in split testing on their own and their clients' websites.
消费者行为学是一个非常专业的领域，听起来要网页设计师们精通此道确实有些悬，但是令人振奋的是，设计师们可以通过对自己或客户的网站进行大量对比测试，用他们特有的形式深入掌握该领域技能。
One, which I'll call Project Split—the testing and development teams did not work well together.
我称其中一个为“分离项目组”——开发人员组和测试人员组很难共事。
If you require sales copy, you should only work with a web copywriter with knowledge in split and multivariate testing.
如果你需要销售文案，你应该找一个了解分离测试和多元测试的知识的文案。
The split-half method of testing can save a lot of time.
一分为二的测试方法能节省许多时间。
Through testing an air system of household ducted split air conditioner, analyzes the problems existing in the air system, and provides some improvements.
对风道式户用空调机组的风系统进行了测试，分析了风系统存在的问题，并提出了改进措施。
We are in the process of testing a functionality that allows us to split an existing realm into two new realms.
我们现在正在测试一个有意思的新功能-服务器分割，这小玩意可以把一个现存的服务器分割成2个新的服务器。
Vertical wicking measurement is one important way of testing liquid transfer properties of textiles, but dynamic transfer of liquid makes it difficult to read figures in a split second.
垂直芯吸法是测试织物湿传递性能的重要方法之一，但在实际应用中由于液态水的传递是一个动态传递过程，瞬间读数存在困难，采用图像处理技术能较好地解决这一问题。
Vertical wicking measurement is one important way of testing liquid transfer properties of textiles, but dynamic transfer of liquid makes it difficult to read figures in a split second.
垂直芯吸法是测试织物湿传递性能的重要方法之一，但在实际应用中由于液态水的传递是一个动态传递过程，瞬间读数存在困难，采用图像处理技术能较好地解决这一问题。
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