Pragmatic errors in language can be divided into two categories pragmatic mistakes and pragmatic failure.
语用失误可以划分为语用语言错误和社交语用失误两类。
It is very useful to explore the differences of face perception and language strategies in Chinese and Western cultures in order to avoid pragmatic failure in cross-cultural communication.
探讨和对比不同文化背景下面子观差异及言语策略，有助于人们在跨文化交际的实践中避免语用失误。
Many studies on intercultural communication have pointed out that a lack of understanding of culture of target language would cause pragmatic error of failure in communication.
在跨文化交际的研究中，对目的语文化观念缺乏了解可能会导致语用失误和交际失败，对交际符号系统的理解程度往往取决于对文化符号系统的理解程度。
Actually, cultural discrepancy is only one of the factors that cause pragmatic failure. Apart from culture, there are many others including those of cognition, society and language transfer.
其实，文化因素只是造成语用失误的一个方面，除此之外还有认知，迁移，社会等诸多因素。
Pragmatic faults between conversation sides will bring the language ineffective or even failure.
语用失误必将带来双方交流的不畅甚至失败。
Though it is a primary cause of cross-cultural communication breakdown, pragmatic failure receives little attention, especially in traditional foreign language teaching.
虽然语用失误是跨文化交流不畅的主要原因，但是却很少受到关注，特别是在传统的外语教学中。
This paper aims to enhance English learner's language using consciousness, lessen and avoid pragmatic failure in cross-culture communication, and then improve cross-cultural communicative abilities.
本文也旨在增强英语学习者语用能力的意识，减少和避免跨文化交际中的语用失误，从而提高语言交际能力。
Communication being the final goal for learning a foreign language, pragmatic failure should be duly dealt with and avoided as much as possible to achieve successful cross-cultural communication.
交流是学习外语的最终目的，因此外语学习者需要更好的应对并尽可能的避免跨文化语用失误。
As Thomas puts it, "while grammatical error may reveal a speaker to be a less than proficient language-user, pragmatic failure reflects badly on him or her as a person."
她还指出，“语法错误可以说明说话者使用语言不够熟练，语用失误则反映出一个人人品的好坏”。
As Thomas puts it, "while grammatical error may reveal a speaker to be a less than proficient language-user, pragmatic failure reflects badly on him or her as a person."
她还指出，“语法错误可以说明说话者使用语言不够熟练，语用失误则反映出一个人人品的好坏”。
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