提出了品牌感知价值吸引力对品牌偏好的影响模型。
The model of brand preference and corporate brand values is proposed.
也可以探查企业品牌感知价值对品牌其他属性的影响。
Also the impact of corporate brand value on other brand attributes can be examined.
网站传达出品牌的感知预示。
第五,品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五,品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
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